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Why Ranking for Keywords Doesn't Guarantee More Customers (And What to Focus on Instead)
Effective Marketing,
Digital Marketing,
Measurement,
Google Business Profile,
Google Analytics 4,
Google Search Console,
Impressions
Every business wants more leads, more customers, and a better return on their marketing investment.
If you’re a business owner who isn’t a website expert, you might wonder: “Who’s visiting my website, and why does it...
Do You Really Own Your Website? Key Questions Every Business Owner Should Ask In today's digital age, your website is...
Being visible to local customers is crucial for business success. With 80% of US consumers searching online for local...
How to Measure What Truly Matters in Your Marketing Campaigns Imagine setting up a fundraiser table outside a grocery...
I talk to my mother almost every day. This week, during our conversation, she mentioned that there was some snow on the...
The Power of Marketing Metrics Marketing metrics serve as the backbone of any successful marketing campaign. These...
𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐟𝐨𝐫 $𝟓,𝟎𝟎𝟎? I recently talked with a...
Ranking for 15,000 keywords on Google sounds impressive, but it's important to understand what this means for your...
As a small business owner, other business owners often ask me, " How do you find new clients." While I certainly focus...
📞 The Power of Phone Calls: Measure and Report for Success! 📞 In the bustling world of service-oriented businesses...
During a recent meeting, a business owner admired the website refreshes we had executed for other local businesses....
Discover effective strategies to overcome common SEO challenges and boost your website's ranking in search engine...
Knowing the search terms that people use to find your website, also known as "keywords" or "search queries," is crucial...
Why Your Website Pages Don't Appear in Internet Searches and How Google Search Console Can Help In today's digital age,...
A website is essential for businesses to establish an online presence. However, there's a common misconception that...
Google Search Console is a powerful tool that can help you improve your website's performance and enhance your...
Trying to engage your website visitors? Here is a comprehensive guide to help you create an inspiring user experience...
What is a small business? The most commonly used definitions are provided by the Small Business Administration (SBA)....
In today's digital age, having a website for your business is essential. However, the process of building a website can...
Domain authority and content are important factors for a website's success, but they serve different purposes and...
If you're a business owner, you know how important it is to show up in local search results.
Marketing yourself as a solopreneur can be challenging, but it is essential for building a successful business. Here...
Businesses may be afraid to use benchmarks for several reasons:
As a marketer, you know that data is key to understanding your audience and improving your campaigns.
Worried that your emails are ending up in the Spam folder? You're not alone. Understanding how to keep your legitimate...
If you're looking to improve your website's ranking on search engines like Google, then technical SEO is a term worth...
For business owners looking to measure success, understanding website analytics is a must. Knowing the right metrics to...
Google Ads may seem like an easy way to boost your business, but if you don't do it right you can end up wasting...
Do you feel overwhelmed by the thought of getting your website to show up in internet searches? Don't worry; it's not...
The modern buyer is more informed than ever, and companies are struggling to keep up with different marketing and sales...
A meta description may not seem like much. It's just a brief sentence or two that appears beneath the clickable link of...
You want to get a second opinion on your marketing or website. You need to grant access for the audit or review, but...
A customer journey map is a visualization that maps the manufacturing company's customer experience with a product,...
One of the most common questions people have is how to drive more free traffic to their websites. It makes sense;...
Twitter isn't for entertainment and politics only. The app also sports a massive base of small businesses and their...
When it comes to LinkedIn, small businesses often feel like they're playing catch-up.
These are great days for small business owners and entrepreneurs. With the rise of social media, there are more...
As a small business owner, it's vital not to overlook one of your most powerful marketing tools - your company website!...
You know that if your customers find your services online, they'll have the opportunity to try your company. However,...
How do you know if your marketing is working? Are you reaching your target audience? Are you getting results? Here are...
The chances are good that if you own a local business, you've heard about Bing Places for Business. But, like other...
SEO stands for search engine optimization. It’s an important part of any website that helps people find your site when...
Yes, it's still possible to generate website traffic for free in 2022. Anyone willing to take action consistently can...
If you're weighing the decision on whether your business should have a blog, there are a few critical items you'll want...
You can do a few things to help your business services appear in search results. First, make sure you have a robust...
There are a few key website analytics that small businesses should keep an eye on to ensure their website is performing...
If you're a business owner researching companies to help you gain a better footing online, the chances are you've heard...
Your website should be making sales for you not preventing them!
Creating content for small business marketing is a process that emphasizes achieving objectives. Every online business...
Taking a multipronged approach to email marketing can be daunting for small business owners, who have to wear many hats...
As a small business owner, you know that promoting your business can be challenging. You want to reach new customers,...
When planning a content strategy for your website, one of the questions that are likely to come up is whether to...
Your email signature works much like a traditional business card - it's a way to introduce yourself and your business...
What Is The Best B2B Marketing For Small Businesses?
As a small business owner, you have a lot of responsibility for your company, employees, and customers. Therefore, you...
These days, no organization can afford to overlook the importance of email marketing. It's among the most efficient and...
Bing is nowhere near as famous as Google for searches. Although Bing gets a ton of traffic, Google is a near-monopoly...
If you want people to find your website, you need to make sure it’s getting a high ranking on search engines.
Many businesses are investing in SEO to get more visitors to their physical locations. Using tools like Google My...
Most companies have heard of SEO and the numerous benefits like organic traffic it can bring to businesses. With SEO,...
Analytics That Profit is thrilled to officially announce that we are a part of the UpCity community of top B2B service...
A customer journey map is one of the best tools to see how customers engage with your business and understanding the...
A customer journey map is an essential tool to understanding how a customer experiences your company. Although customer...
Many businesses today say their number one priority is to please customers. Although this sounds good, most companies...
Every business wants thousands of monthly visitors from Google landing on a variety of pages and converting them into...
An SEO audit analyzes different elements on your website that can impact performance on organic search rankings. A...
Many businesses today are paying for SEO services without seeing tangible benefits. Since SEO is a longer-term...
Many businesses today are aware of the numerous benefits of adopting SEO into their marketing efforts. From getting...
Writing a quality blog post is a job half-done.
Google My Business has been renamed Google Business Profile. When ranking on search engines like Google, many...
So why would you want to perform an audit of Google Analytics on your website?
So, you’ve started a website? Congratulations! Getting your own site is key to running a successful business in 2021....
Don’t you just love that feeling when you go into the garage and look for a tool and it is exactly where it is supposed...
Marketing Strategy,
small business marketing,
social media,
Google My Business,
website update,
website refresh
HubSpot recently surveyed "What Consumers Want to See on Company Websites." I thought this would be a great opportunity...
Unfortunately the method listed below no longer works as the script has been pulled from GitHub as of September 2022....
The success to any marketing effort begins with a solid measurement plan. If you don't know where you are going, how...
I recently worked with a well-known SME (Subject Matter Expert) who needed to evolve their marketing. In the past, they...
Hi, it's Phil Wiseman with Analytics That Profit, and today I want to share one of my favorite HubSpot productivity...
As an owner of a small business, it is critical to know if your website is just getting clicks or are those clicks...
Facebook has over 1.6 billion daily users. With this vast user base, the opportunities for businesses to reach and...
Today we're gonna talk about a great productivity hack inside of Hubspot called Sequences. What exactly is a sequence?...
What exactly is a snippet? I don't know about you, but I find myself typing the same things over and over on a daily...
Hey, it's Phil Wiseman with Analytics That Profit, and today we're gonna talk about a great little hack in HubSpot,...
There is a bunch of talk these days about data-driven marketing versus data-informed marketing. Is there really a...
The odds of winning the Powerball Lottery are 1 in 292 million. So are the odds of someone finding your website 1 in...
One of the basic principles of physics is the conservation of momentum. This principle explains why service level...
Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is...
I don't know about you, but I get at least one email or phone call a week from an SEO expert. Typically, I will take...
3 Reasons A Website Update Goes Over Budget and Over Schedule Several inherent problems exist in traditional web...
Social Media doesn’t just belong to Marketing anymore. Actions that a social media manager takes can affect all other...
What Is Content Marketing? Useful content should be at the core of your marketing Traditional marketing is becoming...
The internet has leveled the playing field for competition among small and large companies. Potential customers use the...
There is a discrepancy on your Google My Business page. We are calling about your Google account. Most likely, you will...
Articles on A/B testing and website experiments are all over the internet. You know you want more conversions that can...
Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also...
You have hired the best creatives. You have maximized your budget. Now what?
Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them...
What exactly is Google My Business?
Does this sound familiar? Your business invests money in online marketing, but you aren't sure if that marketing...
You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is...
Social media doesn’t just belong to Marketing anymore. A social media manager's actions can seriously impact all other...
Great information from our good friend Betsy Kent. …and do you need both? If you’ve been publishing a newsletter every...
Who doesn't want to know what content is bringing visitors to their website? Is the content engaging visitors? Am I...
Great article from our friend Betsy Kent.
We received another one of those emails promising to get us on page one in Google search. Hi, Is your website is not...
Mobile is no longer a "channel" for B2B marketing. It is the way most B2B researchers look for new vendors. Here is the...
Recent estimates by Daily Mail place the number of websites at over a billion. Cisco forecasts global IP traffic will...
Good News! Based on historical data over 214,000 new businesses will be started this year. More good news. The odds are...
I have been involved in several new websites and website refreshes over the years. Can there be a more frustrating...
Recent developments about why HTTPS is really important. Google recently updated this information: "HTTPS protects the...
We have heard it many times: "Google AdWords does not work! We are not seeing any ROI."
I recently finished reading The 4 Disciplines of Execution. One aspect of their approach that resonated with me was the...
Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the...
Early on in my career in sales, I closed "THE" deal. I landed a substantial corporate account. It was a significant...
You have had a Kaizen event on the shop floor as part of your continuous improvement strategy. What if you could do the...
The concept of Lean is very straightforward; eliminate or reduce waste in a process. These principles have been applied...
What is Kanban? Kanban is an inventory control system well known for its application in lean production and Just In...
There are 14,800 searches on Google monthly for "What is Quality". Impressive!
OK. So what is a Meta Description?
I am fortunate to attend many networking events and get to meet some really impressive people. Problem is the 30 second...
How To Set Up Messaging On Google My Business Here are the Step By Step instructions to set up messaging on your Google...
Here are the Step By Step instructions to create a post on your Google My Business Page. Login to your Google My...
Are you too busy running your business to keep up with all the changes on social media? Well, you can relax because as...
I am very fortunate to attend many gatherings with small business owners and when it comes to internet marketing it...
Regardless of how you may feel about government intervention in business, they do get involved and swing a big hammer.
Let me clearly state that I prefer placebo's over prescription drugs. The side effects do not last as long. Maybe it is...
As a business owner, you work tirelessly to move the needle on what often seems like a laundry list of metrics. You...
OK. I will be honest. This article is written out of frustration and anger about SEO for small business. A friend...
It is common for people to ask me questions about their website when they find out what I do. Often I am asked, Why is...
Dr. W. Edwards Deming is well known for his 14 points for Management presented in his book, Out of the Crisis. His...
People tell me all the time, I want more website traffic! I always ask why? A common answer I get is more traffic means...
The debate continues. Does a SSL certificate really improve SEO?
Marketers everywhere are going to hate me for this article. Why? It seems the universe is convinced that getting more...
You are not the only person that is looking for an answer to this question.
Marketing Verticals They Just Don't Fit Your Business..... Do you get annoyed when people ask you what is your...
If you’re wondering how to get your website to show up on Google, you’re not alone. More than half of all buying...
How effective is TV advertising? That depends on what you're selling. National or regional brands that depend on brand...
For those who work in marketing at huge corporations, identifying a target market is the most important first step...
How to increase website visits? This is a very popular search.
According to a recent survey, 62% of executives still use "experience" and "advice" more than data to make decisions.
Unfortunately, this blog is based on a conversation I had yesterday with someone who had just invested in a fresh clean...
In today’s digital-first world, your business’s security is only as strong as your weakest password. Cyberattacks are...
Seth Godin in his book Purple Cow stresses the importance of standing out from your competition and being remarkable....
Quit Making Sales Calls!
My father was in the Army for 27 years and shared with me a story of when he was before a promotion board. Two weeks...
"What have you done for me lately?" "How do we know they would not have become a customer anyway?" If you are involved...
Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on...
Who, What, When, Where and Why.
Updated June 29, 2019 How often do you check email on your smartphone? Get directions? Search for a place to eat?...
So you want to be on page one in Google Searches. Just Google it. You will see 132 million results. Seriously? How on...
" I wonder how much revenue we actually generate from our website, emails, blogs and social media posts?". The...
It is FREE. Your business contact information, hours, phone, website, reviews, photos,etc are posted for the world to...
When people discover what I do, I am often asked, "Do I need a website?". My answer is an unequivocal Yes! For example,...
Are you working your CRM or is it working you? What’s the secret to accelerating sales growth? While people and process...
From the credibility standpoint, things get a little squirrely when you see something posted as authoritative on the...
