OK. So what is a Meta Description?
A Meta Description are those "words" you see under the web page title when you search on the internet.
The purpose of a Meta Description is to provide a compelling message to your ideal client so they will click on your web page.
What is a personal Meta Description?
I attend many networking events and the thought came to me that in a large crowd you simply do not have time to present a 30 second elevator speech/commercial to everyone. Thus the idea of a personal Meta Description. One or Two sentences that would compel your ideal client to want to learn more.
Here are some good examples:
Here is a good one from Andy Kelley who works for Receptions.
"I work with business and groups that like to meet and eat."
You know instantly if you or someone you know is looking at booking an event you need to talk to Andy. Who doesn't like to meet and eat?
Here is another good one from Janice Thomas who owns Talent Strategies.
"I help mid-sized companies solve their toughest people problems."
You either have that problem or know someone that does and you will get her information.
Short and to the point. Once someone asks for more information you can give your 30 second elevator speech/commercial.
Let me know if this is a good idea to maximize your networking or if you think I am just crazy in the comment section.
Here are some more tips from Be Visible.
According to the University of California, “An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re looking for and how you can benefit a company or organization. It’s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator. (The idea behind having an elevator speech is that you are prepared to share this information with anyone, at anytime, even in an elevator.)”
Here are some more tips from HubSpot.
So when are elevator pitches effective? When you're talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, "What do you do?" or "Where do you work?"
In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person you're speaking with might turn out to be a perfect fit -- or know someone who is.
It's a 30-second memorable description of what you do and/or what you sell. The goal is to earn a second conversation, not to convince the person you're talking to they should hire you or buy your solution.