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The Profit Center

Simple Steps to Design a Lead Qualification Strategy

Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them bad leads. What makes a lead good or bad?

 How to Use Predictive Lead Scoring to Design a Lead Qualification Strategy

Predictive Lead Scoring: A Lean Tool For Marketing

The concept of Lean is very straightforward; eliminate or reduce waste in a process. These principles have been applied across manufacturing, but are often overlooked or simply not understood in marketing.