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Why Your Digital Ad ROI Isn’t What You Think – A Real-World Example

Analytics That Profit specializes in analytics-driven strategies. We encounter situations daily that remind us why...

Understanding Marketing Terms and Why You Really Don't Care

𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐟𝐨𝐫 $𝟓,𝟎𝟎𝟎? I recently talked with a...

Paid Ads vs. SEO: Making Informed Marketing Investments

During a recent meeting, a business owner admired the website refreshes we had executed for other local businesses....

5 Reasons Your Business Should Avoid Google Ads

Google Ads may seem like an easy way to boost your business, but if you don't do it right you can end up wasting...