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The Profit Center

What To Do When You Get A Phone Call From Google

There is a discrepancy on your Google My Business page. We are calling about your Google account. Most likely you have or will receive a phone call that starts just like that. Is it legit?  Does Google ever call you directly?

How To Run Experiments On Your Website

Articles on A/B testing and website experiments are all over the internet. You know you want more conversions that can lead to more customers. That is why these articles grab your attention because you see the claims of more conversions.

One Quality Tool You Need To Be Using With Your Marketing


One problem with marketing data is determining what is significant.  You see this all the time with services that promise to "Increase Traffic To Your Website".  This is much like putting a business on a busy street and assuming it will be...

Can’t Verify Your Facebook Business Page? Try This:

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying...

How Do I Know If My Marketing Is Working?


You have hired the best creatives.

You have maximized your budget.

Now what?

Simple Steps To Design A Lead Qualification Strategy

Marketing complains that sales are not closing the great leads they send . Sales complains that marketing send them bad leads. What makes a lead good or bad?

 How to Use Predictive Lead Scoring to Design A Lead Qualification Strategy

Using Google My Business as a Lead Generation Tool

What exactly is Google My Business?

Technical SEO: How To Drive More Traffic To Your Website

You probably don't care about Technical SEO, but you do care about getting more traffic to your website.

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end...

How to Calculate The ROI From Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is actually helping people buy your product or service? Now let's complicate it further by asking what role social media played in...