Articles on A/B testing and website experiments are all over the internet. You know you want more conversions that can lead to more customers. That is why these articles grab your attention because you see the claims of more conversions.
One problem with marketing data is determining what is significant. You see this all the time with services that promise to "Increase Traffic To Your Website". This is much like putting a business on a busy street and assuming it will be...
Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying...
You have hired the best creatives.
You have maximized your budget.
Now what?
Marketing complains that sales are not closing the great leads they send . Sales complains that marketing send them bad leads. What makes a lead good or bad?
How to Use Predictive Lead Scoring to Design A Lead Qualification Strategy
What exactly is Google My Business?
You probably don't care about Technical SEO, but you do care about getting more traffic to your website.
Does this sound familiar?
Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end...
You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is actually helping people buy your product or service? Now let's complicate it further by asking what role social media played in...
Social media doesn’t just belong to Marketing anymore. Actions that a social media manager take can seriously impact all other departments such as Sales and Support, and it’s something to keep in mind when monitoring.
