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The Profit Center

Why Service Level Agreements Fail

One of the basic principles of physics is the conservation of momentum. 

This principle explains why service level agreements fail and how you can fix them.

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The Physics Of Marketing

Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is commonly referred to as the Law of Inertia.

Force=mass x acceleration

 

What You Need to Know Before You Pay for SEO Services

I don't know about you, but I get at least one email or phone call a week from an SEO expert. Typically, I will take the call or schedule a meeting because I am curious if there is anything I am missing in my SEO strategy. While not meant to be a...

The Biggest Problems With A Website Update, And How You Can Fix Them

3 Reasons A Website Update Goes Over Budget and Over Schedule

Several inherent problems exist in traditional web design, with the reiterative process being one of the biggest stumbling blocks. A single change can necessitate a new round of...

Social Selling In 13 Minutes A Day

Social Media doesn’t just belong to Marketing anymore.

Actions that a social media manager takes can affect all other departments, with Sales and Support receiving the majority of the impact; be sure to keep this in mind when monitoring your...

Traditional Marketing or Content Marketing

What Is Content Marketing?

 

Useful content should be at the core of your marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter Content...

What Is Inbound Marketing?

The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is customer-centric, not...

What To Do When You Get A Phone Call From Google

There is a discrepancy on your Google My Business page. We are calling about your Google account. Most likely you have or will receive a phone call that starts just like that. Is it legit?  Does Google ever call you directly?

How To Run Experiments On Your Website

Articles on A/B testing and website experiments are all over the internet. You know you want more conversions that can lead to more customers. That is why these articles grab your attention because you see the claims of more conversions.

One Quality Tool You Need To Be Using With Your Marketing

 

One problem with marketing data is determining what is significant. You see this all the time with services that promise to "increase traffic to your website". This is much like putting a business on a busy street and assuming it will be...