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Is SEO The New Emperor's Clothes For Small Business?

As a small business owner, you have a lot of responsibility to your company, employees, and customers. Therefore, you need to ensure that you are doing everything you can to be successful, and that means looking into all of the options available to you. Not surprisingly, using search engine optimization strategies to improve your website's visibility in search engine results pages (SERPs) is one of the most popular options out there.

 

The thing is, a lot of small business owners don't understand what SEO is or how it works and often get persuaded to invest in services and tools that promise quick and easy improvements to their website's search engine ranking. But is SEO the new emperor's clothes?

 

In a word, no. It's not that search engine optimization doesn't work - it does and can be a precious tool for businesses of all sizes. 

 

SEO is a process and long-term investment, requiring time, effort, and often some financial investment to be successful. It’s unlikely for results to happen overnight. However, most businesses begin seeing engine ranking improvements within a few months.

 

And that's why hiring an SEO professional can help - they can guide you through the process, give you advice on what works and what doesn't, and help you see actual results from your SEO campaign. But, of course, with so many working parts at play, you don't want to leave anything to chance! 

HubSpot Video

Areas where their expertise is invaluable include the following:

 

Keyword Research

- One of the most important aspects of SEO, keyword research, is the process of identifying which keywords and phrases are most relevant to your business and your website. Unfortunately, there is no one-size-fits-all approach to keyword research. Instead, an experienced SEO professional will tailor their recommendations to your specific business and website.

 

 

We like to use the tools provided in Google Analytics for real time insights. To learn more about this you might want to read:

Keywords: How Do You Use Them To Improve SEO?

How do you use keywords?

 

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On-Page Optimization

- Once you've identified the right keywords, it's essential to make sure your web pages get optimized to rank for them. On-page optimization includes everything from your pages' title tags and meta descriptions to the content itself. 

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Links And Citations

- To rank well in search engines, you need links and citations from other credible resources. An SEO professional can help you build these links and citations gradually over time, increasing your website's authority and improving your search engine ranking.

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Competitor Analysis

- It's essential to know who you're up against when it comes to SEO. A good SEO professional will analyze your competitors' websites and give you tips on beating them in search results.

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So is SEO worth the investment? Absolutely. But it's important to understand what you're getting into and to be prepared to make a commitment to SEO that lasts the long haul. There are no shortcuts when it comes to SEO, so working with a professional and putting all the pieces together to make your website as search engine friendly as possible is a process that takes time, effort, and knowledge. 

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But the best part about SEO is the rewards it brings can be significant - increased website traffic, higher conversion rates, and more customers. Contact us to learn how SEO can help you grow your business.

 

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To learn more about SEO check out these articles:

9 things to have SEO that works.

3 Overlooked SEO Techniques For Small Business

Google's Search Engine Optimization (SEO) Starter Guide