We don't play the feel good game and tell you about Impressions, Likes and Clicks.
We help our clients by conducting a deep analysis of their website analytics to see what is really going on — is their website just getting clicks or are those clicks real customers?
As a result, our clients are able to measure the results of their marketing and make intelligent business decisions that result in higher revenues.
Analytics That Profit™ helps you generate high quality leads.
What we do:
Clearly identify your ideal client.
Capture data and behaviors from your ideal client.
Define and plan a clearly articulated marketing strategy.
Tie that plan to activities and behaviors that lead to revenue generation.
Nurture those high quality leads.
Close those leads.
How we do it:
Our results come from proven data-driven strategies:
Define - Identify your ideal client and their buying process and determine what success looks like.
Measure - Clearly articulate those behaviors that move your ideal client through the buying process.
Develop KPIs - Key Performance Indicators to measure those behaviors.
Analyze - Identify what content is resonating with your ideal client and moving them through the process.
Improve - Amplify what is working and correct what is not moving your ideal client through the buying process.
Control - Automate marketing to move your ideal client through the process.
This requires a commitment to strategic planning and implementation. That is what we do and how we help.
We use our expertise in Google Analytics, Email Optimization and Inbound Marketing to provide you with actionable business intelligence to improve your bottom line.
Our Proven Process
Sometimes You Need A Herd Of Nerds To Take Your Digital Marketing To The Next Level.
Start with a Technical SEO audit of your website to understand what search engines think about your website.
Put the Nerds to Work
Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.
Work with you to clearly define your ideal customer and develop Buyer Personas.
Customer Journey Map
Clearly define the customer experience. Identify any friction points and align deliverables.
Identify content that aligns with the customer journey and identify any gaps.
Off Page SEO
Determine what platforms outside of your website will help you connect with your ideal customer.
Develop a plan that aligns with the information gathered from the previous steps, implement the plan, and measure for effect.
This starts the cycle of continuous improvement.
YOU WANT MORE LEADS.
WE'LL HELP YOU GET THEM AND CLOSE THEM.
Back in the day, you could walk in to most businesses or make a phone call to find the key decision maker and get to work building a relationship. Simply put, it was a different place and a different time. But times have changed. The way we do business has changed. The Internet has made the world flat and the world is now your competition.
Brand awareness, trust and credibility are earned by what you and others say about your business on the internet. Failure to adapt to these changes leads to your business' extinction.
As long as I can remember, I have loved numbers and I have always been a nerd. I love data because it shows cause and effect. It is not enough to simply have a website and run an ad campaign. In order to stay in business and grow your business, you must use data as a business intelligence tool. We call this data driven decision making.
The Bottom Line - Analytics That Profit uses our love of numbers and data to provide you with business intelligence so you can make the best decisions for your website, social media and advertising campaigns.