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Data-Driven or Data-Informed Marketing?

content marketing Data Driven Data Informed A/B Test

Should You Pay for SEO?

SEO content marketing

You will find more infographics at Statista You will find more infographics at Statista The odds of winning the Powerball Lottery are 1 in 292 million. So are the odds of someone finding your website 1 in

Why Service Level Agreements Fail

Business Relationship content marketing Herd Of Nerds

One of the basic principles of physics is the conservation of momentum.  This principle explains why service level agreements fail and how you can fix them. {% video_player "embed_player" overrideable=False,

What You Need to Know Before You Pay for SEO Services

SEO content marketing

I don't know about you, but I get at least one email or phone call a week from an SEO expert. Typically, I will take the call or schedule a meeting because I am curious if there is anything I am missing in my SEO

Traditional Marketing or Content Marketing

content marketing

What Is Content Marketing?   Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a

The Difference Between a Blog and a Newsletter

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Great information from our good friend Betsy Kent.   …and do you need both? If you’ve been publishing a newsletter every month for years, you’re probably wondering if you also need a blog. If you’ve been

Finding Your Ideal Customer: 32 Questions You Should Ask

marketing content marketing small business marketing

Great article from our friend Betsy Kent.