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The Profit Center

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end...

Google Analytics is easy.                  Except for one thing.

Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on your website pages. But here is one thing that proves to be a stumbling block for most clients I work with: Adding a  dollar...