Dr. W. Edwards Deming is well known for his 14 points for Management presented in his book, Out of the Crisis. His principles have been applied in businesses of all sizes and market sectors with great success.
Here are his 14 points:
- Create a constant purpose toward improvement.
- Adopt the new philosophy.
- Stop depending on inspections.
- Use a single supplier for any one item.
- Improve constantly and forever.
- Use training on the job.
- Implement leadership.
- Eliminate fear.
- Break down barriers between departments.
- Get rid of unclear slogans.
- Eliminate management by objectives.
- Remove barriers to pride of workmanship.
- Implement education and self-improvement.
- Make "transformation" everyone's job.
Create a constant purpose towards improvementHow does this integrate into your marketing strategy?
Plan long term.
Resist short-term solutions.
Don't do the same things- do better things.
Predict & Prepare for the future.
Do one thing better today.
Avoid band-aids and quick fixes.
The internet is ripe with offers of, "Use this template and double your open rate." and, "Use this content offer and triple subscriptions." There is nothing wrong with experimentation...IF it fits with your long term marketing strategy.
Need some help defining that long term marketing strategy?
As a business owner, you work tirelessly to move the needle on what often seems like a laundry list of metrics. You look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to evaluate the impact of your marketing efforts, you need to be able measure those efforts and determine their ROI.
While many business owners understand that a solid marketing plan can directly impact your company’s bottom line, 73% of executives don’t believe that marketing is focused enough on results to truly drive incremental customer demand.
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