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The Profit Center

Why Service Level Agreements Fail

One of the basic principles of physics is the conservation of momentum. 

This principle explains why service level agreements fail and how you can fix them.

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The Physics Of Marketing

Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is commonly referred to as the Law of Inertia.

Force=mass x acceleration

 

How To Run Experiments On Your Website

Articles on A/B testing and website experiments are all over the internet. You know you want more conversions that can lead to more customers. That is why these articles grab your attention because you see the claims of more conversions.

One Quality Tool You Need To Be Using With Your Marketing

 

One problem with marketing data is determining what is significant. You see this all the time with services that promise to "increase traffic to your website". This is much like putting a business on a busy street and assuming it will be...