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Simple Steps to Design a Lead Qualification Strategy

Lead Generation Quality Lean marketing predictive lead scoring

Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them bad leads. What makes a lead good or bad?  How to Use Predictive Lead Scoring to Design a Lead

What Is Quality?

Quality Kano Model ISO 9001

There are 14,800 searches on Google monthly for "What is Quality". Impressive!