<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=296365314142473&amp;ev=PageView&amp;noscript=1">

Simple Steps to Design a Lead Qualification Strategy

Lead Generation Quality Lean marketing predictive lead scoring

Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them bad leads. What makes a lead good or bad?  How to Use Predictive Lead Scoring to Design a Lead

Predictive Lead Scoring: A Lean Tool For Marketing

Lean marketing predictive lead scoring

The concept of Lean is very straightforward; eliminate or reduce waste in a process. These principles have been applied across manufacturing, but are often overlooked or simply not understood in marketing.