Every business wants thousands of monthly visitors from Google landing on a variety of pages and converting them into customers. This can only be done with having a successful SEO strategy that is long-term oriented. An SEO strategy is the backbone of all SEO efforts for a company. Without a proper SEO strategy, businesses can spend thousands of dollars on content marketing without any results to show for it.
What is an SEO strategy?
An SEO strategy is your business’ plan to improve your organic traffic to your website. The SEO strategy acts as the blueprint for all SEO efforts. Key components of your SEO strategy will include your:
1. Content strategy
Your content strategy entails the type of content you’re going to write, and it helps you identify what type of visitors you want to attract to your site. Different aspects of content strategy include how much content you’re going to publish, how you’re going to promote content and what metrics you’re reaching for.
2. On-page SEO
On-page SEO consists of different types of practices you can do to optimize content for search engines. Different types of on-page SEO practices include internal linking, optimizing titles, URLs and more.
3. Keyword research for SEO
Keyword research is the process of looking for keywords that your website can rank for on search engines. With the right keyword research, you’ll be able to target low competition keywords and get organic visitors easier.
Why is SEO strategy important?
SEO strategy is extremely vital because it’s the foundation for all of your SEO efforts. It will dictate exactly what your team is going to do and the likelihood of gaining organic traffic from Google. A well-designed SEO strategy maximizes the chances of you ranking for keywords that your customers are searching for. Without the right SEO strategy, you can spend thousands of dollars writing content that you may never rank for.
There are several tools that can help you design the best SEO strategy possible. The tools you should be familiar with include:
1. Google Analytics
Google Analytics is a free tool that your website can use to get the most accurate data on traffic, audience and more. Google Analytics shows you exactly what pages on your site are getting views and what improvements you can make to get more traffic.
2. Google Search Console
Google Search Console is another free tool from Google and it shows you the clicks and impressions your site gets on Google along with many other technical aspects of your site. You can use Google Search Console to see if your pages are being indexed on Google and how to improve your coverage to get more clicks to your site.
Ubersuggest, Moz, Ahrefs and similar tools are paid tools that help you estimate data on keywords, competitors and more. These tools are primarily used for keyword research and competitor research. For keyword research, these tools provide estimates on how many people are searching for a given keyword and how difficult it will be for your website to rank for those terms. You can do competitor research with these tools to see how much traffic a competitor is getting and what keywords they are ranking for.