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Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

Recent Posts:

Data-Driven or Data-Informed Marketing?

content marketing Data Driven Data Informed A/B Test

Should You Pay for SEO?

SEO content marketing

You will find more infographics at Statista The odds of winning the Powerball Lottery are 1 in 292 million. So are the odds of someone finding your website 1 in 1.72 billion? Not exactly. You can stack the odds in

Why Service Level Agreements Fail

Business Relationship content marketing Herd Of Nerds

One of the basic principles of physics is the conservation of momentum.  This principle explains why service level agreements fail and how you can fix them. {% video_player "embed_player" overrideable=False,

The Physics Of Marketing

Effective Marketing small business marketing Herd Of Nerds

Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is commonly referred to as the Law of Inertia. Force=mass x acceleration

What You Need to Know Before You Pay for SEO Services

SEO content marketing

I don't know about you, but I get at least one email or phone call a week from an SEO expert. Typically, I will take the call or schedule a meeting because I am curious if there is anything I am missing in my SEO

The Biggest Problems With A Website Update, And How You Can Fix Them

website update website refresh

3 Reasons A Website Update Goes Over Budget and Over Schedule Several inherent problems exist in traditional web design, with the reiterative process being one of the biggest stumbling blocks. A single change

Social Selling in 13 Minutes a Day

social selling

Social Media doesn’t just belong to Marketing anymore. Actions that a social media manager takes can affect all other departments, with Sales and Support receiving the majority of the impact; be sure to keep this in

Traditional Marketing or Content Marketing

content marketing

What Is Content Marketing?   Useful content should be at the core of your marketing Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a

What Is Inbound Marketing?

inbound marketing

The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is

What To Do When You Get A Phone Call From Google

Google My Business

There is a discrepancy on your Google My Business page. We are calling about your Google account. Most likely you have or will receive a phone call that starts just like that. Is it legit?  Does Google ever call you