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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

Can You Really Trust AI?

I talk to my mother almost every day. This week, during our conversation, she mentioned that there was some snow on the...

When Should You Put Your Marketing On Autopilot?

The Power of Marketing Metrics Marketing metrics serve as the backbone of any successful marketing campaign. These...

Understanding Marketing Terms and Why You Really Don't Care

๐‡๐จ๐ฐ ๐ฆ๐š๐ง๐ฒ ๐ง๐ž๐ฐ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐ ๐ž๐ญ ๐Ÿ๐จ๐ซ $๐Ÿ“,๐ŸŽ๐ŸŽ๐ŸŽ? I recently talked with a...

How to Rank 15,000 Keywords on Google: A Strategic Approach

Ranking for 15,000 keywords on Google sounds impressive, but it's important to understand what this means for your...

3 Digital Marketing Strategies for Small Businesses That Work

As a small business owner, other business owners often ask me, " How do you find new clients." While I certainly focus...

Why Service-Based Businesses Must Measure and Report Calls

๐Ÿ“ž The Power of Phone Calls: Measure and Report for Success! ๐Ÿ“ž In the bustling world of service-oriented businesses...

Paid Ads vs. SEO: Making Informed Marketing Investments

During a recent meeting, a business owner admired the website refreshes we had executed for other local businesses....

Overcoming SEO Pain Points: How to Improve Your Website's Ranking

Discover effective strategies to overcome common SEO challenges and boost your website's ranking in search engine...

Why it's important to know the search terms used to find your website?

Knowing the search terms that people use to find your website, also known as "keywords" or "search queries," is crucial...