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The Profit Center

The Physics Of Marketing

Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is commonly referred to as the Law of Inertia.

Force=mass x acceleration

 

PDCA: The 4 Steps of Effective Marketing

I recently finished reading, The 4 Disciplines of Execution. One aspect of their approach that resonated with me was the amount of case studies that showed the effectiveness of the PDCA (plan-do-check-act) cycle. While they used the terms, 'WIG'...