Does This Sound Familiar?
Your business invests money in online marketing but you aren't sure if that marketing is generating revenue.
Everyone tells you that clicks mean success, but what your business really needs is more customers.
At the end of the day, you just want your online marketing to do what it is supposed to do and Grow Your Business!
Does this Sound Like You?
A few years ago I was dealing with the same issues that you likely deal with.I was worried about payroll.
I was concerned about the new competition I saw in the marketplace and on the internet. I was upset about some negative reviews.
And I was really angry that the people I was paying to manage marketing for my company couldn’t answer these three simple questions:
1. WHEN SOMEONE CLICKED ON MY SITE, DID THEY BECOME A CUSTOMER?
2. HOW MUCH DID IT COST FOR ME TO ACQUIRE A NEW CUSTOMER?
3. WHY DIDN’T MY WEBSITE APPEAR ON THE FIRST PAGE OF GOOGLE?
I asked and asked…and asked again.
But all I got were smoke and mirrors. It was obvious to me that these “marketing” people didn’t understand business. And moreover, didn’t have a clue to what was important to me as a business owner.
So I fired them.
I became my company’s in-house marketing agency.
A few years later, I sold my business for a nice profit and launched Analytics That Profit. My commitment now is to help other business owners see the kind of success I had by employing results-driven online marketing.
People ask questions when they search the internet.
Does your website answer your ideal customer questions?
Our Proven Process
Start with a Technical SEO audit of your website to understand what search engines think about your website.
Put the Nerds to Work
Fix all the issues that are holding you back in search results and make sure Google Analytics is installed correctly so we can gather data.
Work with you to clearly define your ideal customer and develop Buyer Personas..
Customer Journey Map
Clearly define the customer experience. Identify any friction points and align deliverables.
Identify content that aligns with the customer journey and identify any gaps.
Off Page SEO
Determine what platforms outside of your website that will help you connect with your ideal customer.
Develop a plan that aligns with the information gathered from the previous steps, implement the plan and measure for effect.
This starts the cycle of continuous improvement.
Does your current marketing make you stand out in the crowd?
Phil helped me start from scratch to build an online presence and a marketing plan. We got so much accomplished in only a few short weeks - I never could have done it without his guidance!
The Profit Center | Blog
Tactical and Practical tips to help you improve your digital marketing.