Analytics That Profit Privacy Policy
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Privacy Policy
Last updated: July 13, 2026
Analytics That Profit ("we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at analyticsthatprofit.com and use our services. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.
Information We Collect
We collect information from and about you in the following ways.
Information You Provide to Us
We may collect information you voluntarily provide when you:
- Fill out a contact form or subscribe to our newsletter (such as your name, email address, phone number, company name, and message).
- Request a consultation, demo, quote, or other services.
- Communicate with us via email, phone, or other channels.
Information Collected Automatically
When you visit our website, we automatically collect certain technical and usage information, including:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages you visit, time spent on pages, and referring/exit pages
- Date and time of your visit and other usage statistics
We collect this information primarily through cookies and similar tracking technologies, including Google Analytics and HubSpot.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to operate effectively and to understand how visitors use the site.
Types of Cookies We Use
- Essential cookies – Required for core site functionality, such as security and basic performance.
- Analytics cookies (Google Analytics 4) – Help us understand how visitors interact with our website, such as which pages are visited and how long visitors stay. These cookies may include identifiers like
_gaand related variants. - Marketing and analytics cookies (HubSpot) – Allow us to track website activity related to our forms, emails, and marketing campaigns, and to manage our customer relationships. These cookies may include identifiers such as
__hstc,hubspotutk, and similar.
You can control or delete cookies through your browser settings. If you choose to disable cookies, some features of our website may not function properly.
How We Use Your Information
We use the information we collect for purposes including:
- Providing and improving our website, services, and user experience
- Responding to your inquiries, requests, and support needs
- Sending you information you request, such as resources, offers, or newsletters (subject to your consent where required)
- Analyzing website traffic, trends, and usage patterns to improve our marketing and content
- Managing our customer relationships and sales pipeline (via HubSpot)
- Complying with legal obligations and enforcing our terms, policies, and agreements
How We Share Your Information
We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:
- Service providers – We use third-party providers such as Google (for analytics) and HubSpot (for CRM, forms, and marketing automation) to help operate our website and services. These providers process data on our behalf and are bound by contractual obligations to protect your information.
- Hosting and infrastructure – Our website hosting and related infrastructure providers may process server logs that include IP addresses and technical information.
- Legal and compliance – We may disclose information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety and that of others.[
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to applicable law.
Third-Party Services
Our website integrates with external services. Please review their privacy practices, as they are separate from ours.
- Google Analytics – We use Google Analytics 4 to measure and analyze website traffic and usage. Google Analytics may collect information such as your IP address, device identifiers, and on-site behavior through cookies and similar technologies. Google may process this data in the United States or other countries. For more information, see the Google Privacy Policy and learn how to opt out via Google’s opt-out tools.
- HubSpot – We use HubSpot for customer relationship management, forms, email marketing, and website analytics. HubSpot may place cookies in your browser to track your interactions with our website and communications, such as pages viewed and forms submitted. For details on how HubSpot processes data, please see the HubSpot Privacy Policy.
Legal Bases and Your Rights (Where Applicable)
Depending on your location, our processing of your personal information may be based on one or more of the following legal grounds:
- Your consent (for example, for certain marketing communications or non-essential cookies)
- Our legitimate interests in operating and improving our website and services, and in communicating with you about them
- Compliance with legal obligations
Subject to local law, you may have rights including:
- Access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request the deletion of your personal information, in certain circumstances
- Object to or restrict certain processing
- Opt out of marketing communications at any time by using unsubscribe links or contacting us directly
To exercise these rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before responding to your request.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law.
- Form submission and CRM data are retained in HubSpot for the duration of our business relationship with you and as needed for our legitimate business purposes.\
- Analytics data is retained in accordance with our Google Analytics settings and Google’s default retention periods, unless you request earlier deletion, where applicable.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. Our website uses HTTPS encryption to protect data in transit.
However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website and services are not directed to children under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information
International Transfers
If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These locations may have different data protection laws from those in your country of residence. We currently do NOT offer our services outside of the contiguous 48 United States.
Where required by law, we take steps to ensure that appropriate safeguards are in place for such transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us at:
Analytics That Profit
1173 Tyler Court
Independence, KY 41051
philwiseman@analyticsthatprofit.com
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