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Marketing ROI

5 Reasons Your Business Should Avoid Google Ads

Google Ads may seem like an easy way to boost your business, but if you don't do it right you can end up wasting...

Google Analytics for Small Business Owners

As an owner of a small business, it is critical to know if your website is just getting clicks or are those clicks...

How Do I Know If My Marketing Is Working?

You have hired the best creatives. You have maximized your budget. Now what?

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar? Your business invests money in online marketing, but you aren't sure if that marketing...

How to Calculate the ROI from Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is...

Marketing Metrics Every Small Business Owner Needs To Understand

As a business owner, you work tirelessly to move the needle on what often seems like a laundry list of metrics. You...

Does TV advertising work for small business?

How effective is TV advertising? That depends on what you're selling. National or regional brands that depend on brand...

How To Calculate Marketing ROI

"What have you done for me lately?" "How do we know they would not have become a customer anyway?" If you are involved...