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As an owner of a small business it is critical to know if your website is just getting clicks or are those clicks becoming customers.

 

You have hired the best creatives.

You have maximized your budget.

Now what?

Does this sound familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what ...

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is actually helping people buy your product or service? Now let's complicate it ...

 Customer Lifetime Value is a metric that is crucial in determining the ROI of marketing costs. There is a finite amount of cash for small business marketing and you really need to know if t...

As a business owner, you work tirelessly to move the needle  on what often seems like a laundry list of metrics.  You look at website visits, conversion rates, generated leads per channel, e...

How effective is TV advertising?

That depends on what you're selling.  National or regional brands that depend on brand identity buy lots of TV ads.  Think car dealers.  So do established br...

 

"What have you done for me lately?""How do we know they would not have become a customer anyway?"

If you are involved in marketing you probably have heard those two questions. The reality...

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About Analytics That Profit

Does This Sound Familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers.

At the end of the day, you just want your online marketing to do what it is supposed to do and Grow Your Business!

Sometimes You Need A Herd Of Nerds To Take Your Digital Marketing To The Next Level.