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Google Analytics for Small Business Owners

Google Analytics Marketing ROI small business marketing Data Informed

As an owner of a small business it is critical to know if your website is just getting clicks or are those clicks becoming customers.

How Do I Know If My Marketing Is Working?

Goals in Google Analytics Marketing ROI marketing small business marketing

You have hired the best creatives. You have maximized your budget. Now what?

How To Calculate Marketing ROI Using Google Analytics

Conversions in Google Analytics Goals in Google Analytics Google Analytics Marketing ROI

Does this sound familiar? Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs

How to Calculate the ROI from Social Media

Marketing ROI social media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is actually helping people buy your product or service? Now let's complicate it further by asking what

Customer Lifetime Value: Is That Customer Really Worth It?

Marketing ROI

 Customer Lifetime Value is a metric that is crucial in determining the ROI of marketing costs. There is a finite amount of cash for small business marketing and you really need to know if there is a payback on

Marketing Metrics Every Small Business Owner Needs To Understand

Marketing ROI

As a business owner, you work tirelessly to move the needle  on what often seems like a laundry list of metrics.  You look at website visits, conversion rates, generated leads per channel, engagement on social media

Does TV advertising work for small business?

Marketing ROI Marketing Strategy

How effective is TV advertising? That depends on what you're selling.  National or regional brands that depend on brand identity buy lots of TV ads.  Think car dealers.  So do established brands that can afford to

How To Calculate Marketing ROI

Marketing ROI

  "What have you done for me lately?""How do we know they would not have become a customer anyway?" If you are involved in marketing you probably have heard those two questions. The reality is, the majority of