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The Profit Center

How Do I Know If My Marketing Is Working?


You have hired the best creatives.

You have maximized your budget.

Now what?

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end...

How to Calculate the ROI from Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is actually helping people buy your product or service? Now let's complicate it further by asking what role social media played in...

Customer Lifetime Value: Is That Customer Really Worth It?

 Customer Lifetime Value is a metric that is crucial in determining the ROI of marketing costs. There is a finite amount of cash for small business marketing and you really need to know if there is a payback on marketing.

Marketing Metrics Every Business Owner Needs To Understand

As a business owner, you work tirelessly to move the needle  on what often seems like a laundry list of metrics.  You look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares,...

Does TV advertising work for small business?

How effective is TV advertising?

That depends on what you're selling.  National or regional brands that depend on brand identity buy lots of TV ads.  Think car dealers.  So do established brands that can afford to spend millions of dollars to...

How To Calculate Marketing ROI


"What have you done for me lately?""How do we know they would not have become a customer anyway?"

If you are involved in marketing you probably have heard those two questions. The reality is, the majority of executives don't think their...