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The Profit Center | Blog

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Marketing ROI

Why Your Digital Ad ROI Isn’t What You Think – A Real-World Example

Analytics That Profit specializes in analytics-driven strategies. We encounter situations daily that remind us why...

5 Reasons Your Business Should Avoid Google Ads

Google Ads may seem like an easy way to boost your business, but if you don't do it right you can end up wasting...

Google Analytics for Small Business Owners

As an owner of a small business, it is critical to know if your website is just getting clicks or if those clicks are...

How Do I Know If My Marketing Is Working?

You have hired the best creatives. You have maximized your budget. Now what?

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar? Your business invests money in online marketing, but you aren't sure if that marketing...

How to Calculate the ROI from Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is...

Marketing Metrics Every Small Business Owner Needs To Understand

As a business owner, you work tirelessly to move the needle on what often seems like a laundry list of metrics. You...