When people find out what I do I am often asked "Do I really need a website?". My answer is an unequivocal Yes! For example, if you are a plumber in Cincinnati and don't have a website you would not be in front of the 320 searches every month on Google for the term, "Plumber in Cincinnati. If you do not have a website, how would these 320 potential customers know your business exists?
Let's face it - we live in a world where peopleGoogleGOOGL+0%before they shop, visit online review sites likeYelpYELP+0%before they buy and "check-in" viaFacebookas they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They're likely to dismiss you entirely, as well, should they believe your website doesn't reflect the kind of experience your business - or a business like yours - should offer.
No Website Means Losing Business
By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have abadwebsite it is better to havenowebsite. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your businesslook bad. With so many template based websites available nowadays, such as Shopify.com, for you to customize for your unique business, there's truly no excuse for your website to look unprofessional and sloppy. If you can't proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website - but let's be clear... both are bad for business.
GoDaddy shares that a website allows you to Put all of your important business information in one place
Make your website for local business a helpful resource so customers can visit your site to get all the details they need about your enterprise. Add information such as: