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Google Analytics for Small Business Owners

Google Analytics Marketing ROI small business marketing Data Informed

As an owner of a small business it is critical to know if your website is just getting clicks or are those clicks becoming customers.

How To Calculate Marketing ROI Using Google Analytics

Conversions in Google Analytics Goals in Google Analytics Google Analytics Marketing ROI

Does this sound familiar? Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs

3 Ways to Use Google Analytics to Improve SEO

SEO Google Analytics

Who doesn't want to know what content is bringing visitors to their website? Is the content engaging visitors? Am I missing any opportunities?

The Placebo Effect of Graphs & Charts

Google Analytics

Let me clearly state that I prefer placebo's over prescription drugs. The side effects do not last as long. Maybe it is just me, but it seems like some people prefer a colorful graph over answering a bunch of

Are you using Data To Make Marketing Decisions?

Google Analytics Marketing Strategy

According to a recent survey, 62% of executives still use "experience" and "advice" more than data to make decisions.

1 FREE tool in Google Analytics every marketing manager should use

Google Analytics

In a perfect world you would know how many times your website pages appeared in searches and what words made you appear. While the world may not be perfect, you can know how many times you showed up in Google

7 Passwords Every Business Owner Needs to Know

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As a business owner you need to act quickly when you find an opportunity that will give you a strategic advantage over your competitors. Here are 7 passwords every business owner needs to know: Website Website

Google Analytics is easy.                  Except for one thing.

Conversions in Google Analytics Goals in Google Analytics Google Analytics

Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on your website pages. But here is one thing that proves to be a stumbling block for most clients I

The 5 W's in Google Analytics Every Savvy Business Owner Understands

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Who, What, When, Where and Why.