The Profit Center

As a marketer, you know that data is key to understanding your audience and improving your campaigns.

So why would you want to perform an audit of Google Analytics on your website? 

As an owner of a small business it is critical to know if your website is just getting clicks or are those clicks becoming customers.

Does this sound familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what ...

Who doesn't want to know what content is bringing visitors to their website? Is the content engaging visitors? Am I missing any opportunities?

Let me clearly state that I prefer placebo's over prescription drugs. The side effects do not last as long. Maybe it is just me, but it seems like some people prefer a colorful graph over an...

According to a recent survey, 62% of executives still use "experience" and "advice" more than data to make decisions.

In a perfect world you would know how many times your website pages appeared in searches and what words made you appear. While the world may not be perfect, you can know how many times you s...

As a business owner you need to act quickly when you find an opportunity that will give you a strategic advantage over your competitors.

Here are 7 passwords every business owner needs to k...

Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on your website pages. But here is one thing that proves to be a stumblin...