If you're weighing the decision on whether your business should have a blog, there are a few critical items you'll want to consider. What is your goal? Are you looking to generate leads, build customer relationships, or something else? Knowing your purpose will help you determine whether or not a blog is a suitable platform.
The nice thing is that any goal is achievable through blogging, including the following:
Increase Traffic - Blogging helps small businesses get more site visitors with fresh content. In addition, most articles target long-tail keyword phrases, which brings in highly-targeted visitors with buying intentions.
Blogs are excellent for SEO because they are fresh and precise articles. Most small businesses will use their posts to answer questions, meaning the visitors will find the necessary answers.
Boost Sales - Blog posts are excellent for pre-selling solutions. If the post answers the prospect's questions, they can continue to purchase. In addition, any visits to a website that sells products have the potential to earn revenue.
Blogs also tell visitors that someone maintains the website. Visiting a small business with few pages and no new content may be off putting for people who conduct business online regularly.
Establish Credibility - Another area that sees an increase due to blogging is credibility. People love buying from authoritative sources, and blog posts help your company develop a strong voice.
Most people choose small businesses because they help them solve problems. One way to demonstrate that capacity is through blogging about your customer's primary concerns. That way, potential clients will know that your company understands their needs and has the products and services needed.
As seen in the image above, blogs are very effective in establishing credibility particularly if your business provides specialized services.
Who Will Do The Blogging?
Next, you'll want to consider who will write your blog posts. If you don't have anyone on staff who is comfortable writing, it may not be worth starting a blog. However, a blog is a practical format to connect and engage if you have someone passionate about writing and willing to commit to regular postings.
We like the tool from HubSpot to help generate topic ideas if you want to DIY.
Finally, you'll want to consider how much time and effort you will put into maintaining a blog. It may not be worth starting a blog if you're not ready to commit to regular postings and updates. However, a blog can build your brand if you are eager to invest time and effort.
Third Parties To The Rescue
You don't have to do the daily dirty work and the heavy lifting of creating and maintaining a business blog in-house. It may be more affordable, efficient, and practical to outsource the work to content creation specialists rather than add more duties to your team's busy schedules. We include blog posts with all of our marketing retainers.
Whether to blog in-house depends on your team's talents and availability. The advantage of copywriting specialists is that they understand SEO and craft articles for maximum conversion. As a result, blogging is one of the best long-term traffic and sales-boosting strategies for your small business.
Not sure what is the best strategy for your business?
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