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The Profit Center | Blog

Featured Insights for

Small Businesses

What is SEO?

Before you spend a penny on SEO, you need to read this article!

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How To Run Experiments On Your Website

Articles on A/B testing and website experiments are all over the internet. You know you want more conversions that can...

Can’t Verify Your Facebook Business Page? Try This:

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also...

How Do I Know If My Marketing Is Working?

You have hired the best creatives. You have maximized your budget. Now what?

Simple Steps to Design a Lead Qualification Strategy

Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them...

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar? Your business invests money in online marketing, but you aren't sure if that marketing...

How to Calculate the ROI from Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is...

How To Monitor Social Media In 13 Minutes A Day

Social media doesn’t just belong to Marketing anymore. A social media manager's actions can seriously impact all other...

The Difference Between a Blog and a Newsletter

Great information from our good friend Betsy Kent. …and do you need both? If you’ve been publishing a newsletter every...