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The Profit Center | Blog

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Small Businesses

What is SEO?

Before you spend a penny on SEO, you need to read this article!

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5 Big Mistakes New Businesses Make

Good News! Based on historical data over 214,000 new businesses will be started this year. More good news. The odds are...

3 Reasons Why Websites Go Over Budget and Over Schedule

I have been involved in several new websites and website refreshes over the years. Can there be a more frustrating...

Why HTTPS Is Really Important.

Recent developments about why HTTPS is really important. Google recently updated this information: "HTTPS protects the...

Reasons Your Google AdWords Are Not Generating Revenue

We have heard it many times: "Google AdWords does not work! We are not seeing any ROI."

PDCA: The 4 Steps of Effective Marketing

I recently finished reading The 4 Disciplines of Execution. One aspect of their approach that resonated with me was the...

5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the...

5 Ways To Ruin A Business Relationship. Forever.

Early on in my career in sales, I closed "THE" deal. I landed a substantial corporate account. It was a significant...

3 Steps to Implementing Kaizen in Marketing.

You have had a Kaizen event on the shop floor as part of your continuous improvement strategy. What if you could do the...

Predictive Lead Scoring: A Lean Tool For Marketing

The concept of Lean is very straightforward; eliminate or reduce waste in a process. These principles have been applied...