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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

5 Big Mistakes New Businesses Make

Good News! Based on historical data over 214,000 new businesses will be started this year. More good news. The odds are...

3 Reasons Why Websites Go Over Budget and Over Schedule

I have been involved in several new websites and website refreshes over the years. Can there be a more frustrating...

Why HTTPS Is Really Important.

Recent developments about why HTTPS is really important. Google recently updated this information: "HTTPS protects the...

Reasons Your Google AdWords Are Not Generating Revenue

We have heard it many times: "Google AdWords does not work! We are not seeing any ROI."

PDCA: The 4 Steps of Effective Marketing

I recently finished reading The 4 Disciplines of Execution. One aspect of their approach that resonated with me was the...

5 Ways To Ruin A Business Relationship. Forever.

Early on in my career in sales, I closed "THE" deal. I landed a substantial corporate account. It was a significant...

3 Steps to Implementing Kaizen in Marketing.

You have had a Kaizen event on the shop floor as part of your continuous improvement strategy. What if you could do the...

Predictive Lead Scoring: A Lean Tool For Marketing

The concept of Lean is very straightforward; eliminate or reduce waste in a process. These principles have been applied...

How To Implement Kanban In Your Marketing

What is Kanban? Kanban is an inventory control system well known for its application in lean production and Just In...