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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

Simple Steps to Design a Lead Qualification Strategy

Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them...

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar? Your business invests money in online marketing, but you aren't sure if that marketing...

How to Calculate the ROI from Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is...

How To Monitor Social Media In 13 Minutes A Day

Social media doesn’t just belong to Marketing anymore. A social media manager's actions can seriously impact all other...

3 Ways to Use Google Analytics to Improve SEO

Who doesn't want to know what content is bringing visitors to their website? Is the content engaging visitors? Am I...

How To Get On Page One In Google Search

We received another one of those emails promising to get us on page one in Google search. Hi, Is your website is not...

5 Ways To Improve B2B Marketing On Mobile

Mobile is no longer a "channel" for B2B marketing. It is the way most B2B researchers look for new vendors. Here is the...
SEO

5 THINGS YOU MUST DO USING GOOGLE ANALYTICS TO IMPROVE SEO

Recent estimates by Daily Mail place the number of websites at over a billion. Cisco forecasts global IP traffic will...