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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

Why is nobody visiting my website?

It is common for people to ask me questions about their website when they find out what I do. Often I am asked, Why is...

Does Your Marketing Strategy Follow Deming or Lemmings?

Dr. W. Edwards Deming is well known for his 14 points for Management presented in his book, Out of the Crisis. His...

Does Increasing Website Traffic Increase Sales?

People tell me all the time, I want more website traffic! I always ask why? A common answer I get is more traffic means...
SEO

Does a SSL certificate really improve SEO?

The debate continues. Does a SSL certificate really improve SEO?

How Getting More Facebook Page Likes Is Not a Marketing Strategy

Marketers everywhere are going to hate me for this article. Why? It seems the universe is convinced that getting more...

How To Build A Sales Team That Won't Quit

You are not the only person that is looking for an answer to this question.

When Your Marketing Vertical is Horizontal

Marketing Verticals They Just Don't Fit Your Business..... Do you get annoyed when people ask you what is your...

Does TV advertising work for small business?

How effective is TV advertising? That depends on what you're selling. National or regional brands that depend on brand...

How To Increase Website Visits

How to increase website visits? This is a very popular search.

Are you using Data To Make Marketing Decisions?

According to a recent survey, 62% of executives still use "experience" and "advice" more than data to make decisions.