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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

HubSpot Productivity Hack | Snippets

What exactly is a snippet? I don't know about you, but I find myself typing the same things over and over on a daily...

HubSpot Productivity Hack | Phone Calls

Hey, it's Phil Wiseman with Analytics That Profit, and today we're gonna talk about a great little hack in HubSpot,...

Data-Driven or Data-Informed Marketing?

There is a bunch of talk these days about data-driven marketing versus data-informed marketing. Is there really a...

Should You Pay for SEO?

The odds of winning the Powerball Lottery are 1 in 292 million. So are the odds of someone finding your website 1 in...

Why Service Level Agreements Fail

One of the basic principles of physics is the conservation of momentum. This principle explains why service level...

The Physics Of Marketing

Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is...

What You Need to Know Before You Pay for SEO Services

I don't know about you, but I get at least one email or phone call a week from an SEO expert. Typically, I will take...

The Biggest Problems With A Website Update, And How You Can Fix Them

3 Reasons A Website Update Goes Over Budget and Over Schedule Several inherent problems exist in traditional web...

Social Selling in 13 Minutes a Day

Social Media doesn’t just belong to Marketing anymore. Actions that a social media manager takes can affect all other...

Traditional Marketing or Content Marketing

What Is Content Marketing? Useful content should be at the core of your marketing Traditional marketing is becoming...