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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

When Your Marketing Vertical is Horizontal

Marketing Verticals They Just Don't Fit Your Business..... Do you get annoyed when people ask you what is your...

Does TV advertising work for small business?

How effective is TV advertising? That depends on what you're selling. National or regional brands that depend on brand...

How To Increase Website Visits

How to increase website visits? This is a very popular search.

Are you using Data To Make Marketing Decisions?

According to a recent survey, 62% of executives still use "experience" and "advice" more than data to make decisions.
SEO

HOW UPDATING YOUR WEBSITE CAN DESTROY YOUR BRAND!

Unfortunately, this blog is based on a conversation I had yesterday with someone who had just invested in a fresh clean...

7 Passwords Every Business Owner Needs to Know

In today’s digital-first world, your business’s security is only as strong as your weakest password. Cyberattacks are...

None of My Competitors Run Google Ads... Why Should I?

Seth Godin in his book Purple Cow stresses the importance of standing out from your competition and being remarkable....

How to Align Your Marketing

My father was in the Army for 27 years and shared with me a story of when he was before a promotion board. Two weeks...

How To Calculate Marketing ROI

"What have you done for me lately?" "How do we know they would not have become a customer anyway?" If you are involved...