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The Profit Center | Blog

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Small Businesses

What is SEO?

Before you spend a penny on SEO, you need to read this article!

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Reasons Your Google AdWords Are Not Generating Revenue

We have heard it many times: "Google AdWords does not work! We are not seeing any ROI."

PDCA: The 4 Steps of Effective Marketing

I recently finished reading The 4 Disciplines of Execution. One aspect of their approach that resonated with me was the...

5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the...

5 Ways To Ruin A Business Relationship. Forever.

Early on in my career in sales, I closed "THE" deal. I landed a substantial corporate account. It was a significant...

3 Steps to Implementing Kaizen in Marketing.

You have had a Kaizen event on the shop floor as part of your continuous improvement strategy. What if you could do the...

Predictive Lead Scoring: A Lean Tool For Marketing

The concept of Lean is very straightforward; eliminate or reduce waste in a process. These principles have been applied...

How To Implement Kanban In Your Marketing

What is Kanban? Kanban is an inventory control system well known for its application in lean production and Just In...

What Is Quality?

There are 14,800 searches on Google monthly for "What is Quality". Impressive!

Why Your 30 Second Elevator Speech Does Not Work and How To Fix It

I am fortunate to attend many networking events and get to meet some really impressive people. Problem is the 30 second...