Why is SEO important?
SEO is important because it allows your business to connect with your ideal customers who are searching for products and services related to your industry. If you want to attract new customers, you need to make sure your website appears high up in search results.
The Basics of SEO
There are two main ways to optimize your site for search engines: Onsite optimization and Offsite optimization. Onsite optimization includes things like making sure your web pages load quickly and use relevant keywords. Offsite optimization refers to building links back to your site from other websites.
Once you’ve identified the right keywords, you need to analyze them to determine how competitive they are. You can do this by using tools such as Google Adwords Keyword Planner. This will show you how often people search for each keyword and what percentage of searches there are for each term. It also shows you how much competition there is for each keyword.
External Link Building
If you’re not familiar with link building, it’s essentially creating backlinks to your website. These links come from other websites that are relevant to your site. They help improve your ranking in search engines and make your site more visible to potential customers. There are several ways to build these links, including guest posting, social media sharing, and email outreach.
This is commonly referred to as Backlinks.
Internal Link Building
Link building isn’t just limited to external sites; it also includes internal linking. This means making sure that every page on your site has at least one link to another page within your site. Internal linking helps Google understand what each page on your site is about and how related they are to each other. It also makes it easier for users to navigate through your site.
This is commonly called a Pillar Page or Topic Cluster.
Local SEO in Cincinnati
Does your business show when people search for your product/service near me?
Local SEO is an essential component of any local business' online presence.
Learn what your business should know about local SEO!
Google Business Profile
Google My Business Listing
Google remains the most popular search engine. Part of their initiative to help small businesses market products and services is the Google Business Profile.
The Google Business Profile is a detailed listing for your company that appears prominently in Google Maps and Local Search. Updating and maintaining the profile keeps your business in front of local customers looking for companies with the products or services they want.
A Google Business Profile empowers company owners to engage with customers directly. Team members can share posts and respond to comments, ratings, and reviews inside the dashboard. That's an incredible way to increase conversions from Maps and Local Search. Most people who frequent these platforms prefer to engage, so Google's most loyal users expect to see a well-managed Google Business Profile.
Most companies have heard of SEO and the numerous benefits like organic traffic it can bring to businesses. With SEO, companies can improve their branding, get more visibility, and turn this into clicks and sales.
Although general SEO is great for most businesses, businesses with physical locations need local SEO to drive more customers to their businesses.
By focusing on local SEO, businesses can ensure that they are the first result that customers see when they search for a particular product or service on Google. A key component of having strong local SEO is having a well-optimized Google My Business page.
Google My Business, also known as Google Business Profile, is a free and public business profile that companies can set up.
With a Google My Business, you’ll get a business listing and data on how many people are finding your business each month.
This business profile allows you to upload all the information about your business and it helps significantly with your local SEO efforts.
Additionally, it’s a great platform if you use any Google marketing tools like Google ads. You can see the impressions, clicks and sales of your marketing campaigns directly on Google My Business.
Increase your visibility in search results by taking these steps...........
Create a Website That Works
A well-designed website is one of the first things people see when they visit your site. It's also one of the last things they'll ever see. Make sure it works properly by testing it with different browsers and devices.
Promote Your Business Locally
If you're looking to promote your business locally, there are several ways to do so. You can use social media sites like Facebook and Twitter to share links to your website and other relevant content. You can also post flyers at local coffee shops, restaurants, and retail stores.
Don't forget about Google My Business!
Not seeing the results you need from your website?
Let's talk about an SEO audit.
An SEO audit is the process of analyzing different elements on your website that can impact performance on organic search rankings. A typical SEO audit should include real-time data from your website. The purpose of an SEO audit is to reveal any problems with your site SEO, so they can be addressed and improve your performance on search engines. With an SEO audit, you can get actionable advice on how to improve your site’s performance and this will translate into more traffic, higher rankings, and increased conversions.