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Why Didn't My Press Release Get Published? Part II

Marketing Strategy

Why Didn't My Press Release Get Published? That's what your boss wants to know.  Your company had big news to share.  Your boss counted on you to spread the word and get some media attention.  It didn't happen,

Why Didn't My Press Release Get Published?

Marketing Strategy

"Why didn't my press release get published?"  That is a question that marketing professionals ask when their brilliantly crafted press release ends up getting ignored. The answer is simple.  Media gatekeepers

Don't Let Your Marketing Content Be Confusing.

Marketing Strategy

The reality is that over time you may have many different individuals or agencies involved in your marketing. This is particularly true with your website and social media. With all these hands stirring the pot(well

How To Stay Out Of My Spam Folder

Marketing Strategy

It is amazing the amount of unsolicited email we all receive. You don't have time to read all of them and neither do I. If you don't have me at the subject line I delete the email and the wrong subject line gets you

Re: Following up on my previous email

Marketing Strategy

OMG! I am so sick of interruptive marketing. Guess what? You are now in spam and will never get out. Everyone can view your email without opening it so why all the bravo sierra subject lines. It is about as annoying

How Getting More Facebook Page Likes Is Not a Marketing Strategy

Marketing Strategy

Marketers everywhere are going to hate me for this article. Why? It seems the universe is convinced that getting more Facebook page likes is directly related to business success.

Create a Marketing Plan When Your Marketing Vertical is Horizontal

Marketing Strategy

Marketing Verticals  They Just Don't Fit Your Business..... Do you get annoyed when people ask you what is your marketing vertical?

How To Build A Sales Team That Won't Quit

Marketing Strategy

You are not the only person that is looking for an answer to this question.

Create a Marketing Plan When Your Marketing Vertical is Horizontal

Marketing Strategy

Marketing Verticals  They Just Don't Fit Your Business..... Do you get annoyed when people ask you what is your marketing vertical?

Does TV advertising work for small business?

Marketing ROI Marketing Strategy

How effective is TV advertising? That depends on what you're selling.  National or regional brands that depend on brand identity buy lots of TV ads.  Think car dealers.  So do established brands that can afford to

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