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The Profit Center | Blog

Phil Wiseman
Phil Wiseman

Phil Wiseman

Phil Wiseman is the Founder of Analytics That Profit. He is a certified Google analytics expert... He works with companies that devote time, energy and money into email and social media but who have no idea if it's working. He helps them by conducting a deep analysis of their website analytics to see what's really going on - are they getting clicks or customers? As a result, they are able to measure the results of their marketing and make more intelligent business decisions that will result in higher revenues.  He earned a B.S. Degree in Chemical Physics from Centre College in Danville, Ky. He is certified in Google AdWords, Inbound Marketing ,Social Media and HubSpot certified. Analytics That Profit is certified in Google Analytics. He is also an ASQ Certified Manager of Quality/ Organizational Excellence and ASQ Certified Quality Auditor. This background in quality allows him to use proven methods and tools for continuous improvement to enhance user experience with your business.

The Complete Marketer's Guide to Google Analytics 4

As a marketer, you know that data is key to understanding your audience and improving your campaigns.

Avoid These Mistakes If You Don't Want Your Email Labelled as Spam

Worried that your emails are ending up in the Spam folder? You're not alone. Understanding how to keep your legitimate...

The Importance of Technical SEO for Your Website's Success

If you're looking to improve your website's ranking on search engines like Google, then technical SEO is a term worth...

What Business Owners Need to Measure on their Website

For business owners looking to measure success, understanding website analytics is a must. Knowing the right metrics to...

5 Reasons Your Business Should Avoid Google Ads

Google Ads may seem like an easy way to boost your business, but if you don't do it right you can end up wasting...

Simple Steps to Help Your Website Show Up in Internet Searches

Do you feel overwhelmed by the thought of getting your website to show up in internet searches? Don't worry; it's not...

The Stages of the Buyer’s Journey for Your Business

The modern buyer is more informed than ever, and companies are struggling to keep up with different marketing and sales...

What Is A Meta Description?

A meta description may not seem like much. It's just a brief sentence or two that appears beneath the clickable link of...