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The Profit Center

Can’t Verify Your Facebook Business Page? Try This:

Urghhh…social media can be SO frustrating! Even for someone like me. I use it for marketing my own business and I also teach other business owners how to use it. But sometimes I get really mad. The changes. The glitches. The time spent trying...

How Do I Know If My Marketing Is Working?

 

You have hired the best creatives.

You have maximized your budget.

Now what?

Simple Steps to Design a Lead Qualification Strategy

Marketing complains that sales is not closing the great leads they send. Sales complains that marketing is sending them bad leads. What makes a lead good or bad?

 How to Use Predictive Lead Scoring to Design a Lead Qualification Strategy

Using Google My Business as a Lead Generation Tool

What exactly is Google My Business?

Technical SEO: How To Drive More Traffic To Your Website

You probably don't care about Technical SEO, but you do care about getting more traffic to your website.

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar?

Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end...

How to Calculate the ROI from Social Media

You don't sell a product directly on your website. There is no shopping cart. How do you know if your website is actually helping people buy your product or service? Now let's complicate it further by asking what role social media played in...

How To Monitor Social Media In 13 Minutes A Day

Social media doesn’t just belong to Marketing anymore. Actions that a social media manager take can seriously impact all other departments such as Sales and Support, and it’s something to keep in mind when monitoring.

The Difference Between a Blog and a Newsletter

Great information from our good friend Betsy Kent.
 

…and do you need both?

If you’ve been publishing a newsletter every month for years, you’re probably wondering if you also need a blog. If you’ve been blogging, you may have asked...

3 Ways to Use Google Analytics to Improve SEO

Who doesn't want to know what content is bringing visitors to their website? Is the content  engaging visitors? Am I missing any opportunities?