The Profit Center⎮ | Effective Marketing

Recent Articles

Red Flags in Marketing: How to Spot and Avoid Costly Mistakes-Analytics That Profit

Effective Marketing, Digital Marketing, Measurement, Google Business Profile, Google Analytics 4, Google Search Console, Impressions

Phil Wiseman
June 5, 2025

Red Flags in Marketing: How to Spot and Avoid Costly Mistakes

Every business wants more leads, more customers, and a better return on their marketing investment.

the physics of marketing_analytics that profit

Effective Marketing, small business marketing, Herd Of Nerds

Phil Wiseman
February 19, 2019

The Physics Of Marketing

Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is...

PDCA, Effective Marketing

Phil Wiseman
January 8, 2018

PDCA: The 4 Steps of Effective Marketing

I recently finished reading The 4 Disciplines of Execution. One aspect of their approach that resonated with me was the...