The Profit Center

What is a small business?

The most commonly used definitions are provided by the Small Business Administration (SBA). As a general rule if you have under 500 employees and less than $40 mill...

In today's digital age, having a website for your business is essential. However, the process of building a website can seem daunting, especially if you have no prior experience. Fortunately...

You want to get a second opinion on your marketing or website.

You need to grant access for the audit or review, but you can't.

Why? You don't have access to your digital assets. 

That's rig...

How do you know if your marketing is working? Are you reaching your target audience? Are you getting results? Here are some constructive tips to help you figure out if your marketing is on t...

SEO stands for search engine optimization. It’s an important part of any website that helps people find your site when they type in keywords related to your business. The better your SEO, th...

Creating content for small business marketing is a process that emphasizes achieving objectives. Every online business starts with a goal in mind, and their website and supporting apps exist...

Taking a multipronged approach to email marketing can be daunting for small business owners, who have to wear many hats and could be working with limited time or resources to devote to this ...

As a small business owner, you know that promoting your business can be challenging. You want to reach new customers, but you don't have unlimited funds to spend on marketing. So, what's the...