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Understanding Bot Traffic: Why We Focus on Real Conversions- phil wiseman-analytics that profit

Conversions in Google Analytics, Google Analytics 4, Bots

Phil Wiseman
February 2, 2026

Understanding Bot Traffic: Why We Focus on Real Conversions

Bot traffic can quietly corrupt your analytics, making “performance” look better or worse than it really is and leading...

Beyond Impressions: How to Measure What Truly Matters in Your Marketing Campaigns_Analytics That Profit

Conversions in Google Analytics, Measurement, Impressions, Click Through Rate

Phil Wiseman
February 18, 2025

Beyond Impressions: How to Measure Your Marketing Campaigns

How to Measure What Truly Matters in Your Marketing Campaigns Imagine setting up a fundraiser table outside a grocery...

Phil Wiseman Analytics That Profit 2png

Conversions in Google Analytics, Goals in Google Analytics, Google Analytics, Marketing ROI

Phil Wiseman
May 7, 2018

How To Calculate Marketing ROI Using Google Analytics

Does this sound familiar? Your business invests money in online marketing, but you aren't sure if that marketing...

Conversions in Google Analytics, Goals in Google Analytics, Google Analytics

Phil Wiseman
October 31, 2016

Google Analytics is easy. Except for one thing.

Google Analytics is free and easy to install. It provides a wealth of information about what is hot and what is not on...