Here is what Google says:
- "Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
- I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google. "
The reality is SEO is a strategy and requires thought and planning. Most companies are disappointed with "purchased" SEO as the results fade over time.
Here are the 9 things to have SEO that works.
Content- Use Keywords that your customer actually uses when searching for your product or service. Use these keywords to describe your offering. Don't just shove them in the page. Read our blog Keywords: How do you use them to improve SEO for more details.
Call it what it is- Seems obvious,right? Use page titles that accurately describe what the page is about. Keep it to 65 characters including spaces. A good example from my friend Betsy Kent: 5 Things You Must Know About Your Ideal Client.
Snippets/Meta Descriptions- Every website page should have a clear description that accurately describes what the the user will get if they click. Under 155 characters is best practice. Check out this article from HubSpot.
Headers/H1 Tags- One is enough. It should include the page keyword. Think of this as chapter titles in a book.
Navigation- Keep It Simple! Flow from page to page should be logical and links should be relevant. If users get lost, they probably won't come back.
Every Picture tells a Story- Use Image Alt Text to describe your images. Whenever possible use compression to make the image as small as possible so it will load faster.
Use Relevant Links- As we have done is this blog, use links that add value and are relevant to the page. Be wary of paid links to your site. If the referring link is not what the user expects when they land on your page you have done more harm than good. Don't promise oranges and give the bananas.