Here is what Google says:
- "Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too:
- I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google. "
The reality is SEO is a strategy and requires thought and planning. Most companies are disappointed with "purchased" SEO as the results fade over time.
Here are the 9 things to have SEO that works.
Content- Use Keywords that your customer actually uses when searching for your product or service. Use these keywords to describe your offering. Don't just shove them in the page. Read our blog Keywords: How do you use them to improve SEO for more details.
Call it what it is- Seems obvious, right? Use page titles that accurately describe what the page is about. Keep it to 65 characters including spaces. A good example from my friend Betsy Kent: 5 Things You Must Know About Your Ideal Client.
Snippets/Meta Descriptions- Every website page should have a clear description that accurately describes what the the user will get if they click. Under 155 characters is best practice. Check out this article from HubSpot.
Headers/H1 Tags- One is enough. It should include the page keyword. Think of this as chapter titles in a book.
Navigation- Keep It Simple! Flow from page to page should be logical and links should be relevant. If users get lost, they probably won't come back.
Every Picture tells a Story- Use Image Alt Text to describe your images. Whenever possible use compression to make the image as small as possible so it will load faster.
Use Relevant Links- As we have done in this blog, use links that add value and are relevant to the page. Be wary of paid links to your site. If the referring link is not what the user expects when they land on your page, you have done more harm than good. Don't promise oranges and give them bananas.
Here are Some Simple Tips and Tricks for Executing SEO That Works
Create effective strategies for better SEO with these easy-to-follow tips and tricks! Learn what you need to do for guaranteed results.
SEO (Search Engine Optimization) is the process of optimizing your website so that search engines can better understand what your page is about and rank your website higher in search engine rankings. With the right SEO strategy in place, you can bring more visibility to your online content and increase organic traffic to your website.
Understand Your Audience and the Search Intent.
Before you can execute an SEO strategy that works, it’s important to understand who your audience is and what they are looking for. This means taking the time to research the terms, topics, and questions users are typing into search engines when seeking answers related to the products or services your website offers. This knowledge can be used to craft content that specifically answers those questions and fulfills the user's needs—and which will therefore rank higher in search engine results pages.
Analyze and Audit Your Website’s SEO Performance.
As part of your SEO strategy, you need to continuously monitor and analyze your website’s performance. This means monitoring how well each page is performing in search engine rankings and tracking referral traffic from other sources. Regular analysis also allows you to identify areas for improvement, such as slow loading times or broken links, which can be addressed to improve overall rankings. Thankfully, there are numerous tools available that make the process simpler, such as Google Search Console and Moz’s Open Site Explorer.
Optimize Page Elements for Targeted Keywords.
Proper keyword optimization is an essential step towards improving your SEO. When creating and optimizing pages on your website, it’s important to integrate targeted keywords into the elements of each page including the title tag, meta descriptions, alt tags, and body copy. Research relevant keywords to use on your site and include both short-tail and long-tail keywords to target a range of search terms related to your topic or product. Additionally, come up with variations of the same keyword that are related to what you’re targeting but may have lower search volumes.
Monitor Trends in keyword Ranking and Organic Traffic.
Monitor your SEO performance with analytics programs like Google Search Console and Ahrefs to see how your website is faring and gaining visibility in search engines. Track your organic traffic, keyword rankings, backlink progress, impressions, and clicks on a regular basis to make sure you’re always staying up-to-date with the latest trends and performing well. This will also allow you to adjust your strategy immediately if there are any changes that need to be made.
Create Quality Content that Answers User Queries.
Quality content is a must if you want to succeed in SEO. Make sure that your content is relevant, helpful and answers user queries as they look for information on the web. Use keyword research tools such as Google Keyword Planner to target searcher intent, determine popular topics and create content that meets those needs. Utilize blogs, videos, infographics, slideshows and other multimedia to engage users and cater to different wants and needs.