- Define - Identify your ideal client and their buying process and determine what success looks like.
- Measure - Clearly articulate those behaviors that move your ideal client through the buying process.
- Develop KPIs - Key Performance Indicators to measure those behaviors.
- Analyze - Identify what content is resonating with your ideal client and moving them through the process.
- Improve - Amplify what is working and correct what is not moving your ideal client through the buying process.
- Control - Automate marketing to move your ideal client through the process.
This requires a commitment to strategic planning and implementation. That is what we do and how we help.