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Re: Following up on my previous email

OMG! I am so sick of interruptive marketing. Guess what? You are now in spam and will never get out. Everyone can view your email without opening it so why all the bravo sierra subject lines. It is about as annoying as the auto-dialers that waste your time with the pause until you speak then the recorded message starts.

Try to trick me and you insult my intelligence!

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Pulled this from  my SPAM folder.

"Re: Following up on my previous email

On Thu, Jan 26, 2017 at 01:24 PM, ********** wrote:

Hi Phil,

Sorry to chase - it would really help if you could let me know either way whether our prospecting service could be of use***********

Re: Following up on my previous email

Hi Phil,

I didn't hear back from you following my last email when I was looking for the most appropriate person who manages  ***********

Thanks Phil"

On Thu, Jan 19, 2017 at 3:31 pm, ******* wrote:

Re: Following up on my previous email
Hi Phil,
 Are you available for a quick call to discuss your current advertising efforts and how ********* may be able to help you***
 

 Guess What? You will never hear back from me.

Stop your interruptive marketing!

Failure to adapt leads to extinction!

evolution of buyer seller relationship.png

 

What is Inbound Marketing?

The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is customer-centric, not seller-centric.

Inbound Marketing can be summarized in 4 steps:

  • ATTRACT POTENTIAL CUSTOMERS

  • CONVERT THEM INTO LEADS

  • CLOSE LEADS INTO CUSTOMERS

  • DELIGHT CUSTOMERS INTO EVANGELISTS FOR YOUR PRODUCTS/SERVICES

Once potential customers provide their information, you must nurture that relationship with offers that add value to the relationship. Gone are the days of canned emails and generic white papers. Segmentation of your leads into specific buyer profiles is critical to identify the offers/information that is specific to their buying process. Leads will continue along the buyer's journey if and only if you establish brand trust and credibility with your offers.

learn how to use inbound marketing