How to Get More Phone Calls for Your Plumbing Business

Attracting customers online is one thing, but turning those visitors into actual phone calls is what keeps your plumbing business thriving. Whether you handle emergency repairs or routine maintenance, optimizing how people find and contact you is essential.

Two of the most effective strategies are improving your Google Business Profile and making your website phone-friendly.

Optimize Your Google Business Profile for Local SEO

Your Google Business Profile (formerly Google My Business) plays a major role in how you appear in local searches and Google Maps results. When someone searches “plumber near me,” your profile can be the difference between earning a new customer or being overlooked.

Verify and Update Your Business Information

Make sure your business name, address, and phone number are consistent across all platforms. Consistency helps Google trust your profile, which in turn improves your visibility in local search results.

Include accurate operating hours, service areas, and primary business categories such as “emergency plumbing” or “water heater installation.”

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Use Photos and Reviews to Build Trust

Upload professional images of your team, service vehicles, and completed jobs. Encourage satisfied customers to leave positive reviews about your service and responsiveness.

Responding to reviews shows you value customer feedback and helps build credibility.

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Post Regular Updates and Offers

Keep your profile active with posts about promotions, seasonal maintenance tips, or special offers.

Regular updates signal to Google that your business is active, which can improve search rankings.

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Improve Website Conversions with Clickable Phone Numbers

Once potential customers find you, they should be able to call you instantly, especially from mobile devices. Making your phone number easy to find and click can lead to a noticeable boost in calls.

Add a Sticky Menu with a Click-to-Call Button

A sticky menu stays in place as users scroll through your website. Include a visible “Call Now” button or phone icon in this menu so visitors can contact you no matter where they are on the page. This feature is particularly important for mobile users searching during plumbing emergencies.

Include a Clickable Phone Number in the Footer

Many people head straight to the bottom of a page to look for contact information. Adding a clickable phone number in your footer ensures visitors can easily call you from any page. Include your local area code to reinforce that you are a nearby, trusted provider.

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Ensure Mobile Optimization

More than 70% of plumbing service searches come from smartphones. Test your website on different devices to confirm that your sticky menu and clickable elements display properly. A frustrating mobile experience can cost you calls.

Track Phone Calls with Google Tag Manager

Improving visibility and accessibility is only half the equation—you need to measure the results too. Tracking phone number clicks helps you identify which pages or calls-to-action work best.

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Set Up Click Tracking in Google Tag Manager

Use Google Tag Manager to create tags that track every click on your phone number links. Connect these tags to Google Analytics to view data on which sources and pages are driving phone calls.

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Use the Data to Improve Conversions

If you see more calls coming from your service pages than from your homepage, consider adding more prominent phone buttons elsewhere. Tracking phone interactions gives you real-time insights to refine your website strategy for better results.

Keep Optimizing for Continued Growth

A one-time setup is not enough. Your Google Business Profile and website should evolve as your business grows.

Monthly Google Profile Maintenance

Update business hours, add new service photos, and respond to reviews regularly. Consistent updates signal active engagement to both Google and potential customers.

Quarterly Website and Tag Audits

Check that all clickable phone numbers and tracking tags work correctly. Broken or untracked links can lead to missed opportunities and inaccurate data.

Generating more phone calls does not require complex advertising campaigns. Sometimes the best results come from simple, data-driven improvements. By optimizing your Google Business Profile and ensuring your website makes it effortless to contact you, you can consistently turn online searches into new plumbing jobs.

Need Some Help Building Your Strategy? .

If you want help auditing your plumbing website and Google Business Profile, our team at Analytics That Profit can set up your tracking, test your pages, and help you convert more visitors into paying customers.