Technical SEO: How To Drive More Traffic To Your Website

You probably don't care about Technical SEO, but you do care about getting more traffic to your website.

I like to read books. It is also true I rarely finish one. There are literally stacks of books in my office with bookmarks in them. Why? I read mostly non fiction and I find the information I was looking for and then move on. Imagine a blank book cover. Would you open the book if you had no idea what it was about? Unless you were really desperate, the answer is probably no. This is how Technical SEO applies to your website.

How do you use Technical SEO to drive more traffic to your website?

You want search engines to be able to find your website. Make it easy for them by following these steps:

Create a Sitemap.

A sitemap informs search engines about how your website is organized and what content it contains. 

Create meaningful Page Titles.

Just like that blank book cover does not really motivate you to open the book, a website without meaningful pages titles leaves search engines scratching their heads and website visitors confused.

Use Meta Descriptions

Think of meta descriptions like all those notes on the back of the book cover that make you want to open it and see if it really is that good.

This what a meta description looks like in search results:

Here is what Google says about Meta Descriptions:   

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags¹⁹ and better snippets for your users²⁰. We also have a handy Help Center article on how to create good titles and snippets²¹.

Use Heading Tags                                         

Heading Tags are like chapter titles in a book.

They are part of an SEO strategy to align Page titles, Meta Description and content. H1 Heading Tags can be thought of as chapter titles in a book. Other Heading Tags like H2, H3, etc, are like those words under a chapter title in a book that tell you what to expect.

Add Structured Data 

What is structured data? This  code that is added to specific webpages to allow search engines better understand what is on the page. Structured Data is very useful for Blog Posts, Product Pages and Service Offerings.

Not sure if your website is doing any of this?

No problem.

For more ideas check out How To Build A Marketing Program.

You might also want to learn about:

• Content Offers
• Google Analytics
• Form Development
• Social Media
• Lead Qualification Strategy
• Call To Action
• Brand Promise