The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is customer centric not seller centric.
Inbound Marketing can be summarized in 4 steps:
The Inbound approach is all about designing your website for conversion by providing valuable content that your ideal customer actually wants and is willing to provide information in exchange for that content.
What we do:
When I first contracted with HubSpot I knew I needed a marketing partner. I can honestly say, Phil is that partner! Phil s the person you want in your corner. He is no nonsense and to the point. I've been around many "SEO, Digital Marketers, and so on"...He is "The Real Doctor Phil" in this industry. It's amazing how many vendors or whatever you want to call them, will sell a bunch of "Snake Oil". I'm very picky with the people I surround myself with. Phil is definitely the partner you want to be surrounded by. If you want someone that will work tirelessly for you and your company, then call him. He won't candy coat anything except your REVENUE
Phil is great to work with. He's very supportive and strategic through our website development process. His experience and willingness to work side by side with us is really helping to put us in a much stronger position to be found online, to be proactive with our current customers, and to attract and convert qualified leads.
Once potential customers provide information you must nurture that relationship with offers that add value to the relationship. Gone are the days of canned emails and generic white papers. Segmentation of your leads into specific buyer profiles is critical to identify the offers/information that is specific to their buying process. Leads will continue the buyers journey if and only if you establish brand trust and credibility with your offers.
You have nurtured the relationship so they become a customer. Now What? Your competitors want your customers as much as you want them. Remarkable content offers must be made to existing customers to keep them.
Analytics That Profit™ takes a very deep dive into your analytics to provide you with meaningful business intelligence to identify what is working and what is not. It is not about Impressions, Clicks or Likes. It is about conversion and revenue generation. We are a HubSpot Certified Agency Partner and have earned certifications in:
HubSpot Marketing Software
HubSpot Sales Software
HubSpot Email Marketing
HubSpot Contextual Marketing
HubSpot Inbound Marketing
HubSpot-Developing A Sales Plan
HubSpot-Delivering Client Success
HubSpot Growth Driven Design
HubSpot Agency Partner Certified
Google Analytics Certified
Google AdWords Certified
Take a look at our HubSpot Partner profile.
As a HubSpot Partner we can help you maximize your marketing results in the HubSpot portal.
Here are just a few ways we can help you:
Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.
Access each contact’s information and see every interaction you’ve already had. Use this data to create hyper-targeted campaigns that close more deals.
Find high-traffic keywords,
then optimize your blog posts, landing pages, and website with as-you-type SEO suggestions, and measure your impact with
Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who’s viewing your page.
Gain insight into your entire
funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.
Design CTAs visitors can’t help but click, know who clicks which CTAs, and measure performance
to optimize click-through rates over time.
Create stunning email templates, automatically personalize subject lines and content for each
recipient, and run A/B tests to improve open rates and click-throughs.
Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.
Track the ROI of your Facebook, AdWords, and LinkedIn advertising with precision and accuracy, and stop struggling to justify your paid ad spend.
Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead’s behavior to tailor emails, content, offers, and outreach at scale.
Monitor brand mentions and relevant conversations, track
engagements automatically, and schedule your socials posts to be published when the right people will see them.
Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.
Turn your most effective and repetitive sales emails into templates you can access inside your inbox and share with your team.
Put prospecting on autopilot to keep them from slipping through the cracks and to free up more time to close warm leads.
Schedule emails to send at times your leads will actually read them.
Know the second a lead opens an email, clicks a link, or downloads an attachment – then send a perfectly timed follow-up.
Share a link that gives leads the power to choose a time that works for everyone. Works with Google Calendar, Outlook Calendar, and HubSpot CRM.
Know which companies are visiting your website and which pages they spend time on.
Deal boards to manage pipeline, as well as sort deals won and lost, appointments scheduled, and contracts sent.
Optimize your documents and personalize your pitch by seeing who views each document and which pages they spend time on.
Queue up a list of sales calls, make them from inside your browser, log calls to your CRM automatically, and record calls with a single click.
We work with companies that devote time, energy and money into marketing but who have no idea if it is working. Our deep analysis of website analytics allows you to see what is really going on- are you getting clicks or customers? As a result, you are able to measure the results of your marketing and make more intelligent business decisions that result in higher revenue.