Newton's first law states that an object at rest will remain at rest unless acted on by an external force. This is commonly referred to as the Law of Inertia.
Force=mass x acceleration
A note from our founder:
A few years ago I was dealing with the same issues that you likely deal with.
My business operated under ISO 9001 and ISO 14001.
I was worried about payroll. I was concerned about the new competition I saw in the marketplace and on the internet. I was upset about some negative reviews.
And I was really angry that the people I was paying to manage marketing for my company couldn’t answer these three simple questions:
1. WHEN SOMEONE CLICKED ON MY SITE, DID THEY BECOME A CUSTOMER?
2. HOW MUCH DID IT COST FOR ME TO ACQUIRE A NEW CUSTOMER?
I asked and asked…and asked again. But all I got were smoke and mirrors. It was obvious to me that these “marketing” people didn’t understand business. And moreover, didn’t have a clue to what was important to me as a business owner.
So I fired them. And I became my company’s in-house marketing agency.
I realize it’s unusual for a business owner to manage his company’s marketing. But my degree in Chemical Physics and my background in quality make me a nerd. I was a geek before anyone knew what that meant.
So, the first thing I did was take the exam to become certified in Google Analytics. I then discovered I could measure:
Then I dug in and got more certifications (see the list below). I implemented a marketing strategy that made my company the most visible in its category and my online leads proved it.
A few years later, I sold my business for a nice profit and launched Analytics That Profit. My commitment now is to help other business owners see the kind of success I had by employing results-driven online marketing.
Then we’re the right agency for you. We’re focused on results. I’ll repeat that…
WE’RE FOCUSED ON RESULTS
We speak your language. Let’s talk.
Founder, Analytics That Profit