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Why We Do It

A note from our founder:

A few years ago I was dealing with the same issues that you likely deal with.

Phil Wiseman

My business operated under ISO 9001 and ISO 14001.

I was worried about payroll. I was concerned about the new competition I saw in the marketplace and on the internet. I was upset about some negative reviews.

And I was really angry that the people I was paying to manage marketing for my company couldn’t answer these three simple questions:

 

1.     WHEN SOMEONE CLICKED ON MY SITE, DID THEY BECOME A CUSTOMER?

2.     HOW MUCH DID IT COST FOR ME TO ACQUIRE A NEW CUSTOMER?

3.     WHY DIDN’T MY WEBSITE APPEAR ON THE FIRST PAGE OF GOOGLE? 


I asked and asked…and asked again. But all I got were smoke and mirrors. It was obvious to me that these “marketing” people didn’t understand business. And moreover, didn’t have a clue to what was important to me as a business owner.

So I fired them. And I became my company’s in-house marketing agency.

I realize it’s unusual for a business owner to manage his company’s marketing. But my degree in Chemical Physics and my background in quality make me a nerd. I was a geek before anyone knew what that meant.

So, the first thing I did was take the exam to become certified in Google Analytics. I then discovered I could measure:

  • WHICH CLICKS LEAD TO CONVERSIONS

  • THE COST OF ACQUISITION OF EACH NEW CUSTOMER

  • WHICH LEADS COME FROM GOOGLE

Then I dug in and got more certifications (see the list below). I implemented a marketing strategy that made my company the most visible in its category and my online leads proved it.

A few years later, I sold my business for a nice profit and launched Analytics That Profit. My commitment now is to help other business owners see the kind of success I had by employing results-driven online marketing.

So…

  • IF YOU’RE FRUSTRATED WITH YOUR MARKETING TEAM (OR DON’T HAVE ONE)

  • IF YOU'RE READY TO OUT-GUN YOUR COMPETITORS ONLINE

  • IF YOU NEED RESULTS INSTEAD OF A LOT OF TECHY-TALK

 Then we’re the right agency for you. We’re focused on results. I’ll repeat that…

WE’RE FOCUSED ON RESULTS

  • WE’LL MAKE YOU VISIBLE TO THE RIGHT PEOPLE AT THE RIGHT TIME
  • WE’LL GET THE PHONE TO RING

  • WE’LL HELP YOU MAKE MORE MONEY

 We speak your language. Let’s talk. 

Phil Wiseman
Founder, Analytics That Profit

Schedule A Time To Talk
 
  • Google Analytics Certified
  • Google Adwords Certified
  • Inbound Marketing Certified
  • Social Media Marketing Certified
  • Growth Driven Design Certified Agency
  • Contextual Marketing Certified
  • HubSpot Certified
  • HubSpot Sales Software Certified
  • HubSpot Marketing Software Certified
  • HubSpot Agency Partner Certified
  • ASQ Certified Manager of Quality/Organizational Excellence
  • ASQ Certified Quality Auditor

 

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