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Lead Generation

Using Google My Business as a Lead Generation Tool

What exactly is Google My Business?

 

This is what an "ice cream near me" search looks like from Google My Business.

google my business search near me analytics that profit

Here are a few easy things you can do as a business owner to take advantage of this FREE lead generation tool called Google My Business.

Verify Your Google My Business Page - It is FREE. Your business contact information, hours, phone, website, reviews, photos, etc. are posted for the world to see at no charge to you.

Post on your Google My Business page - read this article for the step by step details.

Set up messaging on your Google My Business page - Check out this blog post for step by step instructions.

schedule a time to talk about google my business analytics that profit

 

 

Think of your Google My Business page as a mini website. It must be fed with content to keep it relevant. Google will send reminders when they think you need to post new content. 

How To Use Google My Business As A Lead Generation Tool

What's New - this is a great medium to promote blog content, white papers, or announcements.

whats new post google my business analytics that profit

 

 

Events - promote your open house, webinar, trainings, etc.

event on google my business analytics that profit

 

 

Offers - coupons, specials, sales, etc.

offers on google my business analytics that profit

 

 

Product - what you have and what it costs.

product listing on google my business analytics that profit

 

Think of your Google My Business page as a mini website.  It will need fresh content and management. It is not a "set it and forget it" platform. The good news is that Google will send you a reminder when you need fresh content.

google my business email reminder analytics that profit

At Analytics That Profit we are convinced that Google My Business must be a part your SEO and Lead Generation strategy.  We include Google My Business page optimization and management with every client retainer. We have seen the results firsthand for our clients.

google my business results analytics that profit

Do you want more phone calls to your business?

Need more website visitors?

More visits to your location? 

 

schedule a time to talk about google my business analytics that profit

 

 

 

 

How To Create A Post

How To Create A Post On Google My Business

Here are the Step By Step instructions

to

create a post on your

Google My Business Page.

Login to your Google My Business page.how to create a post on google my bsuiness analytics that profit.png

 

Once you have logged in, Click the Blue Business icon next to the three dots on the far right.

how to create a post in google my business company login analytics that profit.png

 

After you click the blue icon, you will see a menu like the one below.

how to create a post on google my business drop down menu analytics that profit.png

 

Click Posts.

creat a post on google my business analytics that profit.png

Then click the little camera to start your post.

how to create a post on google my business image selection analytics that profit-1.pngDepending on the size of your image you may see a box covering part of your image. You can slide the box to position your image.

If you are not happy with the appearance of your image after sliding the box around, we recommend you upload a 400 x 300 image.

This size will fit completely in the box without cropping.

Once you are satisfied with your image, click, "Write your post."

 

 

Now tell the world all the great things you want them to know about your business. You can use between 100-300 words. 

Remember your audience.

 
image size 400 by 300 how create  a post for google my business analytics that profit.png
 
 
 
 
 
 
 

how to create a post on google my business call to action analytics that profit.png

Be conscious of mobile users.

 You probably don't need 300 words to get your message across effectively.

 

 

 

 

 

 

← You can make this an event.

← You can create a button as your Call To Action.

 Your post should look like this.

 

When you click, "Add a Button,"  you will have several Call To Action choices.

 

write your post how to create a post on google my business analytics that profit.png

 

 

 

 

Simply insert your specific webpage in place of "example.com" and you are almost done.

Now click the preview button to see how your post will appear to the world.

 publish a post on your google my business page analytics that profit.png

Now simply hit, "Publish" and the world will see your post!

 

Don't worry if you find a mistake.

You can delete or edit the post on your Google My Business page after it is published.

how to edit a post on google my business analytics that profit.png

 

 

 

 

 

 

 

Set Up Messaging

 

 

 

Here are the Step By Step instructions

to

set up messaging on your

Google My Business Page.

Login to your Google My Business page.how to create a post on google my bsuiness analytics that profit.png

Once you have logged in, click the Blue Business icon next to the three dots on the far right.

how to create a post in google my business company login analytics that profit.png

After you click the blue icon, you will see a menu like the one below.

how to create a post on google my business drop down menu analytics that profit.png

Click, "Messaging."

how to set up messaging on google my business verify your number analytics that profit.png

 

Then enter the number you want to use and click, "Next."

how to set up messaging on google my business text verifcation analytics that profit-1.png

 Nextenter your confirmation code.

how to set up messaging on google my business verify text message analytics that profit.jpg

 

 

 Google My Business will now let you know if you were successful.

 

You can now set up a personalized greeting for those that want to chat with you via your Google My Business page.

messaging on google my business turn on chat analytics that prfit.png

 

If you click Google My Business analytics that profit.pngyou should see the main page again.

 

Google My Business Main Page how to set up messaging on your google my business page analytics that profit.png

 

If you want to change the number to use for messaging on your Google My Business account, you click, "Edit Number."

how to set up messaging on your google my business page eidt number analytics that profit.png

 

Worried about receiving messages 24 hours a day? Click, "Messaging" in the main menu and you should see this:

how to use messaging on google my business.png

 

 

You can turn Chat off.

how to set up messaging on your google my business page turn chat off analytics that profit.png

 

To turn Chat back on in your Google My Business Page, just click the toggle (Don't forget to save).

how to set up messaging on your google my business page save changes analytics that profit.png

 

 

schedule a time to talk about google my business analytics that profit

 

 

 

How To Verify Your Page

 

Why Successful Business Verify Their Google Page.

 

It is FREE. Your business contact information, hours, phone, website, reviews, photos, etc. are posted for the world to see at no charge to you. Sweet Deal! Have you verified your Google Page? Continue reading to find out what can happen if you don't.

It's Friday afternoon and I get a panic call from a franchisee of training services.

" I understand you are an expert in all things Google and I need your help, now."

Due to business growth, they had recently relocated to a much larger and better facility. Corporate had recently unified all franchisee websites to a standard template and had migrated their website to the new format. This particular branch was well established and had great local branding. Almost overnight they went from page one to page none on Google.

Don't worry I told this brand new client. Do you have access to your Google My Business page, I asked. Yes. Great. Let's log in and update the information and get all the pieces talking to each other again. We login. They had never verified their Google My Business Page. In fact, there were multiple addresses and phone numbers on different pages as they had grown and relocated over the years. NONE were verified. A simple process just became unnecessarily complex.

Do you have access to your Google Analytics account? We can verify your page and delete the old ones. They did not have access to their Google Analytics and were not sure who did. This created a BIGGER problem. After numerous phone calls, we were able to find out who could grant access to their Google Analytics and as I write this blog we are still waiting on an email for access. They are still invisible on Google.

 

ALL OF THESE PROBLEMS COULD HAVE BEEN AVOIDED!

Here is what you need to do to prevent this from happening to your business.

  • VERIFY YOUR GOOGLE MY BUSINESS PAGE.

  • KNOW THE LOGIN & PASSWORD FOR YOUR GOOGLE MY BUSINESS PAGE.

  • TAKE OWNERSHIP OF YOUR GOOGLE ANALYTICS BY KNOWING THE LOGIN & PASSWORD.

 

 Check out this helpful video from Google.

 

 

schedule a time to talk about google my business analytics that profit

How To Get Positive Reviews

How To Get Business Reviews On Google

Great Information from our friend Betsy Kent.

In my last blog, I told you about how the most brilliant content for your website may be hiding in plain sight – right in your customer testimonials. Testimonials, also called reviews, are a proven way to build credibility for your business. You want to win more of your ideal customers, right? Then think about the reviews written by your current ideal customers as digital referrals. What one ideal customer says about your business, in their own words, will resonate with prospective ideal customers.

In my experience, the two best places for reviews are Google My Business and LinkedIn. In this post, I’ll show you how to set up your listing and start getting reviews on Google My Business.

But first, remember those huge Yellow Pages directories that were dumped on your doorstep year after year? Well, the internet has pretty much killed off The Yellow Pages. But you still need a reliable place to find addresses and phone numbers for local businesses, right? And because Google wants to make sure that you never go to Yelp or any another online directory, they created Google My Business (formerly called Google Local and before that called something else, which I don’t remember, but that’s neither here nor there).

Your Google My Business listing will appear whenever someone searches for your business in your local area. Mine even appears when I search for my own name.

Now, if your business is virtual and your customers are outside your area, you may be thinking that you don’t need a local listing. Au contraire ma chérie! You never know when a great customer is going to be referred to you and that person searches Google to check you out. It’s the smart thing to do to take advantage of every bit of visibility you can, especially when it’s free. And, as they say in New York, “It couldn’t hurt!”

Take advantage of every bit of visibility you can, especially when it’s free.

 

CLICK TO TWEET

Your Google My Business listing will appear in many types of searches, not just when someone searches for your business by name. For example, we used Google My Business to increase visibility for my client Barbara Bonar, an attorney who specializes in sexual harassment cases. Here’s what appears when someone searches for the kind of help her firm provides. Her listing appears at the top because we very thoroughly completed her Google My Business listing.

 

How To Get Business Reviews On Google Be Visible Betsy Kent

Back to your listing. The first step is to check to see if Google has already set up a listing for your business. The best way is to simply Google your business name and include your city and state, like so: 

How To Get Business Reviews On Google Be Visible Betsy Kent

 

If a Google My Business listing appears for your business you need to claim it. If nothing appears, then you need to create a listing. Google provides very easy instructions for doing both. (You’ll want to complete your listing as much as possible, adding your address, images, a link to your website, etc.).

But wait!

You work from home and don’t want your home address plastered all over Google, right? Unfortunately, Google won’t allow a listing without a street address. But I found a workaround by opening an inexpensive post office box. In fact, if you work from home you should have a PO box to use on your website and other marketing materials. It’s safer that way. But I didn’t want my listing to display “PO Box” in the address because that doesn’t look like I have a real business, so I simply entered the street address of the post office and my box number. It looks like a typical address:

 

How To Get Business Reviews On Google Be Visible Betsy Kent

 

Go ahead and complete your listing as thoroughly as possible (you can go back and edit it anytime). Then come back to this blog to learn how to get reviews on Google My Business. Click here for the instructions.

How To Get Reviews on Google My Business 

By now you have your listing set up and pretty much configured. Here’s how to start getting reviews on Google My Business.

As I mentioned before, if you serve customers in an office or store they can review your business right from their phone. For my client Dr. Tanenbaum, we created sheets of directions, which he keeps in his examining rooms. When a particularly happy patient is in the office he may ask him or her to review his services right there on the spot. And they do!

How Customers Can Write Reviews on Google My Business from their Phone

In order for your customers to write reviews on Google My Business from their phones, you need a special link called a Place ID. Now, it took me a while to figure this out, so I’m saving you oodles of time here! (You’re welcome! ) Don’t be discouraged when you see the six steps below. It’s not as complicated as it looks and once you’ve set it up, it’s done.

To get your Place ID:

  1. Go to the PlaceID Lookup Tool
  2. Enter your business name in the “Enter a location” field at the top of the map. It should appear if you’ve set up your Google My Business listing already.
  3. Click your business name in the list that appears.
  4. Your Place ID will appear on the map, beneath your business name. It’s a long string of characters.
  5. Add the Place ID to this URL to create your link: https://search.google.com/local/writereview?placeid=placeid here 

Using the example below, the URL with the Place ID added would be: 

https://search.google.com/local/writereview?placeid=ChIJj61dQgK6j4AR4GeTYWZsKWw 

 

How To Get Business Reviews On Google Be Visible Betsy Kent

 

6. I recommend you shorten the URL to make it easier for your customers to enter it. I used www.bitly.com to create a short link and customized it for Dr. Tanenbaum. If you haven’t used Bitly, it’s super easy and free! Here’s a look at the sheet of directions I created for Dr. Tanenbaum above:

 

How To Get Business Reviews On Google Be Visible Betsy Kent

 

How Customers Can Write Reviews on Google My Business from their Computer

When your customer is not in front of you but instead on a computer at his or her own desk, just have them Google your company name with the city and state and click the “Write a review” link in your listing:

 

How To Get Business Reviews On Google Be Visible Betsy Kent

 

One more thing: It’s important to monitor your reviews on Google My Business. Any negative reviews need to be addressed the same as on other platforms. Sadly, some businesses have discovered negative reviews written by people they’ve never done business with. (I know, some people have way too much time on their hands, right?)

 Click here for Google’s policies on reviews and how to flag an inappropriate review. 

Sometimes a review isn’t inappropriate, it’s just bad and it can’t be removed. Thankfully, if you have 11 reviews and they’re all great except one, most people do understand that you can’t please everyone. This article has some good tips on how to address this. 

So there you have it! How to get reviews on Google My Business. I hope this blog was helpful to manage (and understand) your listing. Oh, I almost forgot to mention a very important thing! You can repurpose the reviews on Google My Business and publish them on your website. Because once they’re public, you can use them anywhere.

 

Now, let’s impress your ideal customers with great reviews on Google!

(In case you missed it, here’s a link to the blog about how my client Sharon Sherman discovered the most amazing content for her website hiding right in her customer reviews.)

 

 

schedule a time to talk about google my business analytics that profit

 

Pro Tip:  If you are a HubSpot user you can create an email template.

google my business review analytics that profit.com

 

 

Phil was wonderful! He helped me understand in laymens terms how to make sure my online profiles were up to date in order to get the most out of internet searches from clients! I highly recommend him!
google my business testimonial_analytics that profit

Melissa Doss

Phil simplified the complex and daunting world of Google My Business with a great presentation at the Northern KY Chamber of Commerce. It was amazing how much information he dispensed in just an hour!
google my business testimonial_analytics that profit

Fran Kusala

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