So you want to be on page one in Google Searches. Just Google it. You will see 132 million results. Seriously? How on earth are you supposed to know what to do? Google has not used keyword meta tags since 2009 so the magic bullet is not shoving a bunch of keywords into code somewhere. Search engines got wise to the "trick" of drawing traffic to your site without any real content to match the keyword search.
Think of your website as a novel that tells your story NOT a dictionary full of words. There is a reason that people want your product or service. Explain why they should consider you by telling your story in their words on your website. Just like a novel, the story line must be interesting. Your website should not be a work of fiction. Use relevant facts and research and links to credible authorities to prove your claims.
Google AdWords Keyword Planner is one example. If you do not have an AdWords account you might look at Keyword Tool.
An easier way to use keywords in context is to write a blog. Blogs offer you the opportunity to share very focused content in context. If you don't know where to start you might consider Blog School.
Linking to respected authorities builds credibility. Inbound links to your site also builds credibility- Make sure they are respected. I link to Statista frequently as they thoroughly vet their data sources.
Implementing these 3 rules will increase your organic search results in internet searches. You can add extra punch by running a well crafted marketing campaign focused on the keywords on your website. If you want to learn more about how we have helped business achieve these objectives just click below.