7. It was too much work. Was the press release poorly written? Was the contact information hard to find? Was the important information buried? There are many reasons why busy gatekeepers reject submitted content. Having to rewrite it or spend time finding out information that should have been included are two big ones.
Gatekeepers want news that is relevant to their audience. If you can show them that your content helps them realize their goal, you will be much more likely to have your press releases published.
Thanks to our good friend Wayne Gates, Managing Editor Clermont Sun Publishing Company for sharing these great tips.