When it comes to LinkedIn, small businesses often feel like they're playing catch-up.
For businesses, the largest social network for professionals can be a great way to find new customers, network with other professionals in your field, and learn more about what other companies are doing. But many small businesses don't know how to use LinkedIn effectively or see it as just another thing on their plate that takes up time without yielding results. This post will explore ways small businesses can make LinkedIn work for them.
Completing these two steps is the foundation of every LinkedIn strategy and is essential for small businesses. In addition, your company page lets you control how you represent your business on LinkedIn, providing valuable information for potential customers or partners who might be looking for you online.
Do your best to fill out all the information on your company page, including website URL, contact info, product/service offerings, and keywords related to your business. It's also an excellent idea to add images (like logos or photos of your team) and videos, which can help create a more robust and engaging profile.
Not sure where to start or what to do? Take advantage of LinkedIn's free training!
LinkedIn groups are a great way to get involved in online discussions about your industry or field. You can use groups to network with other professionals, learn about new trends or developments, and get your and your company's names out there.
To find groups relevant to your business, try searching for keywords related to your industry or field. For example, if you're a small business owner in the software development industry, you might search for "software development small businesses" or "small business owners software development."
Use LinkedIn Ads to reach your target audience. LinkedIn Ads is a powerful tool that allows businesses to target their advertising to a specific audience. For example, you can use LinkedIn Ads to reach people who work in specific companies, have certain job titles, or live in particular countries or regions.
LinkedIn Contacts are all the people you've connected with on the platform. It's helpful to keep notes about each person so you can better recall who you've chatted with and track conversations.
Further, LinkedIn Contacts can be a valuable networking tool, as it allows you to quickly and easily see people working at specific companies or with on-target job titles. If you are using a CRM like HubSpot, you can add LinkedIn information on the contact record.
LinkedIn Publisher is an excellent way for businesses to share their story with the LinkedIn community. You can use LinkedIn Publisher to write articles, create videos, or share images that showcase your company or products.
LinkedIn Publisher is a top method to get your company's name and story out there, and it's also a valuable SEO tool. When you publish content on LinkedIn, it has the potential to appear in search results both on LinkedIn and on other search engines like Google.