What is Inbound Marketing?

The internet has leveled the playing field for competition among small and large companies. Potential customers use the internet to research companies long before they contact them directly. Inbound marketing is customer centric not seller centric. 

Inbound Marketing can be summarized in 4 steps:
  • ATTRACT POTENTIAL CUSTOMERS

  • CONVERT THEM INTO LEADS

  • CLOSE LEADS INTO CUSTOMERS

  • DELIGHT CUSTOMERS INTO EVANGELISTS FOR YOUR PRODUCTS/SERVICES

The Inbound Marketing approach is all about designing your website for conversion by providing valuable content that your ideal customer actually wants and is willing to provide information in exchange for that content. 

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 Once potential customers provide information you must nurture that relationship with offers that add value to the relationship. Gone are the days of canned emails and generic white papers. Segmentation of your leads into specific buyer profiles is critical to identify the offers/information that is specific to their buying process. Leads will continue the buyers journey if and only if you establish brand trust and credibility with your offers.Download Our Free Checklist How To Run  A  Lead Generation Campaign Using Inbound Marketing

 

You have nurtured the relationship so they become a customer. Now What? Your competitors want your customers as much as you want them. Remarkable content offers must be made to existing customers to keep them.

HOW DO WE HELP YOU With Inbound Marketing?

Analytics That Profit takes a very deep dive into your analytics to provide you with meanigful business intelligence to identify what is working and what is not. It is not about  Impressions, Clicks or Likes. It is about conversion and revenue generation. Examples of business intelligence we provide:

  • WEBSITE CONTENT ANALYSIS

  • SEO ANALYSIS

  • BLOG- CREATION & PROMOTION
  • SOCIAL MEDIA CONTENT CREATION & PROMOTION

  • CONTENT OFFER CREATION & PROMOTION
  • LANDING PAGE CREATION

  • FORM CREATION
  • WORKFLOWS
  • CONVERSION ANALYSIS

  • KEYWORD ANALYSIS & RECOMMENDATIONS

  • WEBSITE CONTENT CREATION

  • WEBSITE HEAT MAPPING TO BETTER UNDERSTAND USER EXPERIENCE

 Download Our Free Checklist How To Run  A  Lead Generation Campaign Using Inbound Marketing

We are certified experts in Inbound Marketing and are HubSpot certified. 


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Your business invests money in online marketing but you aren't sure if that marketing is generating revenue. Everyone tells you that clicks mean success, but what your business really needs is more customers. At the end of the day, you just want your online marketing to do what it is supposed to do and grow your business! 

Need Help? Schedule a Time To Talk.

YOU WANT MORE LEADS. 

 WE'LL HELP YOU GET THEM AND CLOSE THEM.

 

WE PERFORM EXTENSIVE RESEARCH

TO DEVELOP A MARKETING PROGRAM

THAT WILL DELIVER A

RETURN ON INVESTMENT

THAT WILL MAKE YOU HAPPY.