In case you missed it, Universal Analytics stopped collecting data on July 1, 2023!
We help you make the move to GA4- Google Analytics
As part of our service making the transition to GA4 or setting it up initially, our typical process is as follows:
Install Google Tag Manager- this makes GA4 more useful for tagging events.
Install GA4 in Tag Manager.
Connect Google Ads in GA4.
Connect Google Search Console in GA4.
Connect the Data Stream with Enhanced measurement.
Create Data filters if required.
Configure tag settings in GA4.
Create the appropriate tags in Google Tag Manager as GA4 events.
Add Search Console report to GA4.
We should talk if you don't know what that means.
Connect the GA4 data stream to Databox- optional.